Select 1 of the following in your community or surrounding area:
- Walk-in clinic, such as an urgent care facility
- Retail clinic in your local grocery store or retail pharmacy
- No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a 500- to 700-word paper that analyzes the market perspective of the facility selected. Ensure you:
- Describe the location and facility selected.
- Analyze the cultural and generational demographics of the consumers who use the selected facility.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Format your references according to APA guidelines.
