Week 6 Assignment – Part B: Developing Marketing Strategies Overview

 

Week 6 Assignment – Part B: Developing Marketing Strategies

Overview

Using the same hypothetical company from  Part A: Marketing Plan Input, for this assignment, you will focus on  the company’s branding strategy, primary and secondary target markets,  positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. 

***The attached is the company from Part A****

Instructions

Create the second part of your marketing plan in 5–7 pages using the Part B Marketing Plan Template [DOCX]

1. Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan. 

2. Develop a branding strategy for your product or service that  covers the brand name, logo, slogan, and at least one brand extension. 

3. Analyze the primary and secondary markets that you want to target,  including the demographic profile (age, gender, ethnicity),  psychographic, professional, and geographic profiles. 

4. Prepare a positioning statement that depicts your position using a  perceptual map that shows your company’s position against its  competitors.  

5.  Explain the main reasons why the brand name, logo, slogan, brand  extension, and positioning statement are right for the identified target  market. 

6.  Use at least three sources to support your writing. Choose sources  that are credible, relevant, and appropriate. Cite each source listed  on your source page at least one time within your assignment. For help  with research, writing, and citation, access the library or review library guides.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Read classmates post and respond in 100 words: The eight

The eight steps of accurate coding are to identify the main terms in diagnostic statements, locate maing terms in the alphabetic index, reviewing any subterms under the main terms in the index, following any cross-reference instructions, verify the codes selected from the index in the tabular list, refer to any

For this discussion board, you will write a short analysis

  For this discussion board, you will write a short analysis (a minimum of 250 words) analyzing the “Extensive Data Shows Punishing Reach of Racism for Black Boys” by Emily Badger et al. Include at least TWO elements of analysis listed below in your response. Be sure you have read

Choose two companies – one you consider to be ethical

Choose two companies – one you consider to be ethical and one you believe to be unethical.Refer to the included resources to create a short white p to analyze the topic of ethics. Intro – Define ethics. Body – Answer the following for each company:  Does this company have a published

According to the article. “The Church of Stop Shopping doesn’t pull

Third Section According to the reading by Vickery, J. and Hunter, L. “Native Americans: Where in Environmental Justice Theory and Research?” And short video on Chief Seattle’s response https://www.youtube.com/watch?v=_VB8mvRB9d8, what is the unique relationship that Native Americans have with the environment, and why there is a need for environmental justice

1.Please, find an article of your choice on foreign direct

1.Please, find an article of your choice on foreign direct investments (FDI) written within the last six months in one of the major news outlets. Do not use blogs. Provide a summary of the article, and your thoughts (add the pros and cons of FDI) regarding the article and how

When a business competes locally, it primarily needs to consider

  When a business competes locally, it primarily needs to consider the factors that affect the local community. As it expands, so do the factors for consideration. One region may respond to a product differently than another because an existing product is already in place. Have you ever traveled to

Case Study on Moral Status Nursing Assignment Help

 FOLLOW EVERY INSTRUCTION..USE GRADING RUBRICS TO COMPLETE THE ASSIGMENT..THE ASSIGMENT HAS TO BE FREE OF PLAGIARISM..THE DOCUMENT ATTACHED BELLOW HAS TO BE USED TO DO THE ASSIGMENT Details: Write a 750-1000 word analysis of “Case Study: Fetal Abnormality.” Be sure to address the following questions: Which theory or theories are

Critical reflection of your growth and development during your practicum

  Critical reflection of your growth and development during your practicum experience in a clinical setting has the benefit of helping you to identify opportunities for improvement in your clinical skills, while also recognizing your strengths and successes.  Use this Journal to reflect on your clinical strengths and opportunities for

1) *********Minimum 3 full pages You must submit 3 documents (each one 1 pages) and attach the scholarly article Minimum 1 page per document- not words Cover or reference page not included You must a Nursing Assignment Help

1) *********Minimum 3 full pages You must submit 3 documents (each one 1 pages) and attach the scholarly article Minimum 1 page per document- not words Cover or reference page not included You must attach the article in PDF 2)¨**********APA norms All paragraphs must be narrative and cited in the

How is evidence based practice (EBP) used in nursing and

How is evidence based practice (EBP) used in nursing and how does the EBP influence Quality Improvement? Please address the question. Write the rationale for the answer. List examples from your own nursing practice. Write a 150-250 word response in APA format. Use minimum of 2 references within the last

Flannery O’Connor was a deeply religious practicing Catholic. Discuss

 O’Connor was a deeply religious practicing Catholic. Discuss the religious nature of the themes in “The Life You Save May Be Your Own.” This post must contain a direct reference to the text and be supported by research that comes from a peer-reviewed source. Place the citation at the end

Explain multicultural communication and its origins. Compare and contrast culture,

  Explain multicultural communication and its origins. Compare and contrast culture, ethnicity, and acculturation. Explain how cultural and religious differences affect the health care professional and the issues that can arise in cross-cultural communications. Discuss family culture and its effect on patient education. List some approaches the health care professional

In this discussion, you will need to review the scenario

 In this discussion, you will need to review the scenario about Lisa and Danielle, as collegial co-teachers in an infant and toddler program in the document below.  ***ATTACHED***   For this discussion, you will take on either Lisa or Danielle’s position based on: If your last name starts with A

Comparative Report on Financial Markets

Select four financial markets from any one of the following regions: a. Middle East b. Asia c. Europe d. Africa f. America ( SELECT AMERICA PLEASE ) 3. Study each of the selected market and compare them on the following basis. You can use table, graph or any other comparative

Public Health Interventions Public Health Response: In this section, you

   Public Health Interventions Public Health Response: In this section, you will inspect the public health landscape to identify who is involved in responding to your public health issue and what actions they are taking. A. Describe the public health organizations involved in the response to the public health issue

Synthesis Essay: “Desiree’s Baby” by Kate Chopin

Write a 4-5 double spaced pages Use the MLA format when citing Works cited page is required Use the present tense Use specific textual evidence when making claims about the text (direct references) Incorporate at least three sources and using “Desiree’s Baby” by Kate Chopin in this essay you would