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1. Read the article Furniture you can Grow and determine

June 14, 2022

1. Read the article Furniture you can Grow and determine which segment of the technology adoption life cycle it resides.

2. Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population. Study the definition. Close your eyes and become a laggard. What 3 products do you see around you? Why do you still use them? Do not use product categories. Use specific products like a Nokia flip phone.

Read the optional article on Laggards: How Being a Laggard or Late Adopter of Technology Can Save You Money

https://www.moneycrashers.com/laggard-late-adopter-technology-benefits/

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