Can anyone complete this no later then 11pm tonight? I have attached the rubric and prompt. As far as brands for the paper may you chose credible brands/big box retailers (ie. Target, Starbucks, Walmart, Amazon, Netflix, Disney, Apple, Nike, Frito Lay, Coca-Cola and McDonalds). Any questions please reach out.
Overview: For this short paper, you will begin to examine brands that interest you for your final project. You will choose three brands, each in a different stage of a brand life cycle and analyze how the 4P’s are applied to increase brand equity and promote the brand.
Prompt: The marketing mix, or 4P’s (i.e., product, price, promotion, and place), can help to increase brand equity and promote a brand at each stage of its life cycle. First, using the provided list, select three brands, each in a different stage of a brand life cycle (i.e., brand development, brand growth, and brand maturity).
As you write, reflect on the following in 2 to 3 pages and justify your responses with this week’s readings and resources:
- Which marketing mix elements are currently used to promote the brand at each stage of the life cycle?
- How is each brand using these elements to increase consumer perception and brand equity at the respective stages? Specifically, the following critical elements must be addressed:
- Brand Development
- a) Describe which marketing mix elements are applied at this stage.
- b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
- Brand Growth
- a) Describe which marketing mix elements are applied at this stage.
- b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
- Brand Maturity
- a) Describe which marketing mix elements are applied at this stage.
- b) Explain how the brand uses these elements to increase consumer perception and brand equity at this stage.
Rubric
Guidelines for Submission: Your short paper should be submitted as a Word document, 2 to 3 pages in length, double spaced, using 12-point Times New Roman font, and one-inch margins. Reference scholarly or peer-reviewed sources from the required and optional resources in this course or from the Shapiro Library to support your claims. All references must be cited in APA format.
