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Case Discussion – Zappos
Discussion Questions:
Review the attached case and answer the following questions.
Reflect on the changes to organizational structure taking place at Zappos. What concepts are illustrated in this article? Has it been a successful initiative, and why? Try to find and share some new information that speaks to the success (or lack thereof) of this initiative.
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Whilst most people can see a potential connection between poetry and advertising, they become skeptical when faced with the notion that reading poems and experiencing the process of getting to grips with their possible meaning can help in business. The suggestion that poetry can help with strategic thinking, with creativity
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