Within an industry of your choosing, research a company and complete a five forces industry analysis in relationship to its competitive strategy. Your paper should primarily address items 4 and 5 below.
Write a 750 word paper including the following:
- A brief high-level overview of the business and its appropriate industry.
- A brief description of Porter’s four competitive strategies and the five forces model.
- A summary of the results of the five forces industry analysis that was conducted with an explanation of each force, an indication if the force is high or low for the industry, and a justification of why you believe the force to be high or low.
- An explanation of which of Porter’s competitive strategies the company adopts and how the organization’s information technology supports the chosen strategy.
- A description of how the strategy influences the value chain from an information technology perspective, and how the information technology aspects of the value chain aid in managing the forces that affect the competitive advantage.
- You should have at least three references to scholarly resources.
