We talked to senior marketing executives from dozens of top

We talked to senior marketing executives from dozens of top brands to find out more about this question. We asked them for examples of creative marketing that went beyond ads and helped the business in a real way. Their stories, along with the five larger trends they show, show what it means to be a creative marketer in the modern world.

“Customer-centric” is a phrase that everyone likes to use. But too often, this means that campaigns need to be better aimed. Today’s customers aren’t just buyers; they’re also creators  slope game who come up with content and ideas and face problems along with you. For marketing to be creative, you have to work with customers from the start to combine their experiences with your efforts to grow your business.

For example, Intuit’s marketing team spends time in the homes and offices of self-employed people to learn more about their lives. Through this study, they found a problem with keeping track of gas mileage. Based on these marketing insights, Intuit added a new feature to its app that uses location data, Google maps, and the user’s calendar to automatically track mileage and make year-end tax planning easier.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Deliverable Length: Primary Task: 400-600 words Primary Task Response: Respond

 Deliverable Length:  Primary Task: 400-600 words   Primary Task Response: Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas. Now is the time to make a decision about relocating the manufacturing operation to the United States is fast-approaching.

In this assessment, you should prepare a poster presentation (1500

   In this assessment, you should prepare a poster presentation (1500 words, A1 size). The presentation should identify TWO key leadership and management challenges that you have experienced within your organisation or using a case study organisation. The poster should consider why these are key issues and how they impact

This is the process, my part is just 7 and

This is the process, my part is just 7 and 8 My part is about 2 pages Here is the framework that will be used and I have already done one section for you – the Problem Statement Introduction Background SWOT Analysis Problem Statement (already provided above) Possible Solution with

An agency has focused its system development and critical infrastructure data collection efforts on separate engineering management systems for different types of assets and is working on the integrat Nursing Assignment Help

An agency has focused its system development and critical infrastructure data collection efforts on separate engineering management systems for different types of assets and is working on the integration of these systems. In this case, the agency focused on the data collection for two types of assets: water treatment and

Lifelong learning involves a commitment to remain current within a

Lifelong learning involves a commitment to remain current within a rapidly changing, increasingly complex, and technologically reliant healthcare world. Why is it important for nurses to commit to lifelong learning in relation to patients, organizations, and self? How can organizations such as Sigma Theta Tau International (STTI) assist nurses in

If you have you been involved with a company doing

 If you have you been involved with a company doing a redesign of business processes, discuss what went right during the redesign and what went wrong from your perspective. Additionally, provide a discussion on what could have been done better to minimize the risk of failure. If you have not

HCA 200 CCU Assistant Physicians Role Essay Nursing Assignment Help

Describe the physician assistant’s role.  Expert Solution Preview Introduction: The role of a physician assistant (PA) plays a crucial part in the healthcare system. PAs work alongside physicians and other healthcare professionals to provide comprehensive medical care to patients. With specialized training, PAs are equipped to perform various tasks under

Choose a journal article related to project status reporting, budgeting,

 Choose a journal article related to project status reporting, budgeting, or risk analysis (do not re-use a journal from a prior course).   Write a 2-3 page review of your chosen journal article.  Please choose a peer reviewed journal, and an article that has been published in the past five (5) years.The review

Current Topic Discussion Guidelines Students must make a minimum of

  Current Topic Discussion Guidelines Students must make a minimum of three substantive contributions on three separate days of the learning week to the management discussion topic using authoritative sources including those found in the KU library. Post your response to the discussion question early in the learning week (no later than Wednesday), and then

Your plan is taking shape. You have begun to use

Your plan is taking shape. You have begun to use data, evidence, and strategies to promote quality and safety. Consider harnessing these skills for quality improvement planning.  Consider this quote:  “Things get done only if the data we gather can inform and inspire those in a position to make [a]

Art & architecture: history of costume in current fashion

An overview of how current fashion designers and or couture houses implement history of costume into their collections and review the development of couture and the differences in the evolution of both the European and American apparel industries. (particularly focusing on The Ancient Middle East c. 3500–600 BCE,Crete and Greece

. Your parents gave you up for adoption at a

. Your parents gave you up for adoption at a young age, because at the time they had you they were young and had little in the way of financial resources. They thought that your being adopted by well-educated parents with financial security would be in your best interests. Thirty

Rights and ethics are often flipsides of the same coin.

Rights and ethics are often flipsides of the same coin. If individual rights in healthcare are derived from one or more ethical principles, they help to achieve an acceptable outcome for the patient and the healthcare system. Because individuals’ rights and access to healthcare influence the decision making related to

Consider-Does the author use headlines, bullet-points, or pictures that

Consider- -Does the author use headlines, bullet-points, or pictures that persuade you to one side before even reading the article? – What is the tone of the work-? -Does it make you side with the author because the writer sounds “cool” or more intelligent than you feel you are? -Does

Read a Scholarly Article about CQ: For this discussion, each

  Read a Scholarly Article about CQ: For this discussion, each student will need to select a scholarly journal article about CQ in a specific professional discipline. Note that a variety of articles have been provided in the Discussion Resources area below to relate to a large selection of degree

Follow all directions Use the Shapiro Library and identify a peer-reviewed public health journal article or data results from the CDC or other

Follow all directions Use the Shapiro Library and identify a peer-reviewed public health journal article or data results from the CDC or other public health government websites that include a scatterplot and/or correlation statistic measuring the association between two continuous variables. Define the two continuous variables and describe the association