Related to “Managing Strategy and Strategic Planning” designed to reinforce the learning outcomes of the course which will provide a measure of your material’s knowledge and critical thinking skills.
Exercise Background
You’ve just been hired to run a medium-size company that manufactures electric motors, circuit breakers, and similar electronic components for industrial use. In recent years, the firm’s financial performance has gradually eroded, and your job is to turn things around.
At one time, the firm was successful in part because it was able to charge premium prices for top-quality products. In recent years, however, management has tried cutting costs as a means of bringing prices in line with those of new competitors in the market. Unfortunately, the strategy hasn’t worked very well, with the effect of cost cutting being primarily a fall-off in product quality. Convinced that a new strategy is called for, you’ve decided to begin with a SWOT analysis.
Exercise Task
Reviewing the situation, you take the following steps:
1. List the sources that you’ll use to gather information about the firm’s strengths, weaknesses, opportunities, and threats.
2. Then ask yourself: For what types of information are data readily available online? What categories of data are difficult or impossible to find online?
(Note: When using online resources, be sure to provide specific websites or URLs.)
3. Next, rate each source that you consult in terms of probable reliability.
4. Finally, ask yourself how confident you’d be in basing decisions on the
information that you’ve obtained.
Instructions:
- the following three important elements:
- Introduction to the case
- A middle content that will conduct a SWOT analysis, the strategic analysis will consider the strengths, weaknesses, opportunities, and threats for the case given situation.
- Summary/Conclusion as a result of your analysis.
APA format 400 words per answer
