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Evaluate the resources and capabilities of the company, using the

February 15, 2023

 Who are the firm’s main competitors and what strategies do they pursue?  Evaluate the resources and capabilities of the company, using the VRINE model (value, rarity, inimitability, non-substitutability and exploitability).  Summarise how well the company has performed in the last 3 years.

Section 3: Evaluation and recommendation (1,000 words)  Putting it all together: Use the strategy diamond framework to identify the five elements of strategy for this firm and assess to what extent these elements fit together to create a coherent, integrated whole.  Briefly discuss future business level strategy you consider as more appropriate for the organization so as to achieve an advantageous position relative to its competitors.

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