Global Marketing assignment Whisky to Latvia

Overview

This assignment is challenging, as you would expect from a Level 6 unit and the research is time consuming. You are able to post questions to the discussion board, or email me with queries. I would also encourage you to work together in groups on the research, HOWEVER you must of course write up the material individually.

 

The key to achieving a good mark is:

 

  • undertaking a thorough search of the literature (on the consumption of whisky, adaption and standardisation of product, Latvia and market entry)
  • evaluating the key points from that research
  • providing well evidenced justifications for both your key points and recommendations.

 

Part 1 (1000 words)

 

This is the most theoretical part where you need to show you understand the debate about standardisation and adaption of product. In order to answer this you will need to know the differences between Latvia and Scotland, particularly any similarities or differences in culture, but also there may be different laws or differences in the way the product is used, which will influence whether to standardise the product strategy or not. You only need to discuss Latvia in terms of the product strategy here as this country is the focus of part 2.

#Global #Marketing #assignment #Whisky #Latvia

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Part 1: Key Project Elements Describe the three healthcare settings

   Part 1: Key Project Elements Describe the three healthcare settings that you explored as proposed sites for an EBP QI project.      For each health care setting, identify the following defining features: patient population, mission, public or private entity, single institution or member of a corporation, and others you identify

In your response posts, comment on at least two of

In your response posts, comment on at least two of your peers’ posts and provide feedback as to whether you agree or disagree with their example(s). Make sure to reference what you’ve been learning in your textbook in your responses. This Pie chart is hard to read as some of

Epidemiologic Classification of Human Papillomavirus Types Associated

Effectiveness of Clinical Prevention • Locate a research article that provides data on a chosen topic related to successful clinical prevention for an assigned population (population assigned) • 20-minute presentation • Minimum 10 slides (excluding title and reference slide) with speaker notes • Include • APA formatted • At least

VoIP DSP and Protocols

 Use credible Internet resources of your choice as well as the study materials to address the following: Explain DSP. Analyze issues involved in moving voice communication from circuit-switched to packet-switched environments. Explain signaling protocols used by time-sensitive transmissions. Explain a common transport protocol for transmission of time-sensitive data across IP

New Product Failure

This discussion addresses the following module outcome: •MO1: Understand the purpose of new product development and the reasons why new products fail (CO3, 5) It is imperative an organization continue to create value to its customers, and this is one of the reasons new products are developed. Viewing the course

Identify at least three (3) influences or factors that occur

Identify at least three (3) influences or factors that occur in the school setting that might cause a juvenile to participate in delinquent behavior. Discuss why some juveniles choose to avoid delinquent behavior while others decide to participate in delinquent behavior despite the fact that the majority of students are

Scenario In June of 2016, you begin your first week

  Scenario In June of 2016, you begin your first week as an intern at the Happy Town Police Department. As an intern, you develop a good rapport with Police Chief Rodney Hurt.On the second week of your internship, you begin to ask questions (to the police officers you have

Prior to beginning work on this discussion, read Chapter 12:

Prior to beginning work on this discussion, read Chapter 12: The Capital Budgeting Decision in your textbook. Capital budgeting plays an important role in planning for capital expenditures. Regardless of one’s role or department in an organization, it is important to be familiar with the capital budgeting process in order

In one page, choose one aspect from each stage in

In one page, choose one aspect from each stage in the ABC model, and apply each to a client in crisis who has PTSD.  In other words, how could application of aspects of the ABC crisis model be catered specifically to PTSD? Cite the text book with APA style formatting.

recommended Course of Action- Corresponding to the Brainstorming and previous

   recommended Course of Action-  Corresponding to the Brainstorming and previous sections you should now be able to recommend a course of action. What is the best combination of alternatives (from the ones provided in step 5) given the available information and resources?   Propose specific recommendations. They may be an

Throughout this unit, you have learned about effective lesson planning.

   Throughout this unit, you have learned about effective lesson planning. However, learning should not stop once students leave your class. How much homework should be given on a daily basis to reinforce the material learned? Does homework help or hinder students’ passion for school? Explain. ANSWER THE ABOVE DISCUSSION,

For this assignment you will find a news article (not

 For this assignment you will find a news article (not a blog, not Wikipedia, not an opinion article, a news article) that describes a change in supply, demand or both in a real world market.  The learning objective is to understand how supply and demand impacts markets and prices.  Assignment

Locate a reliable news source (look at the Media Bias

  Locate a reliable news source (look at the Media Bias Chart to ensure your source is not biased). Research one (1) of the following topic groups and briefly define and discuss it in the context of American-based ideas differing from global ones: cross-cultural literacy, multiculturalism, melting pot theory sociocultural

Carefully analyse the case of DIY Stores

Coursework Title:   Group assignment: HRMB students. Case study – Performance Management at DIY Stores   Task Details/Description: Carefully analyse the case of DIY Stores and write a group report on how best this organization can design and implement a performance management and reward system. You have to submit a

No matter how trusted and successful an organization may be,

   No matter how trusted and successful an organization may be, it cannot afford to have such success without its customers. The public is the one that can help them and their businesses rise from the ashes and can also sell them off whenever they want. Public relations is the

150 words Why are benefits strategically important to employers, and

150 words   Why are benefits strategically important to employers, and what are some key strategic considerations? Based on the information discussed in the chapter, how would you oversee the design (or redesign) of a benefits program in a large organization? What issues would you consider? What can first-line supervisors

Using the plot diagram, walk us through “Young Goodman Brown”

  Using the plot diagram, walk us through “Young Goodman Brown” by Hawthorne.  Identify (a) the initial conflict (what it is and where it occurs), (b) a point of rising action (what it is and how it moves story onward), and (c) climax (what it is and where it occurs).