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For the individual assignment, a table in Word is fine. You can easily

March 28, 2023

For the individual assignment, a table in Word is fine. You can easily get your points across in the table, there is no need to write an entire paper. You should have three columns, the first listing the bullet points, the second column title “For profit” and the last “Not for profit”.

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

Include the following in your matrix:

Centralized versus decentralized format of management
Strategic goals of the organizations
Variation in the access to the capital market
Strategic marketing differences between these two types of organizations
Quality attributes of the two types of organizations
The management of pricing and volume

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Expert Solution Preview

Introduction: Marketing strategies differ significantly between for-profit and not-for-profit healthcare organizations. This matrix will provide a comparison of the differences between these two types of organizations in terms of their management structure, strategic goals, access to capital markets, marketing tactics, quality attributes and management of pricing and volume.

Centralized versus decentralized format of management:

Strategic goals of the organizations:

Variation in the access to the capital market:

Strategic marketing differences between these two types of organizations:

Quality attributes of the two types of organizations:

The management of pricing and volume:

References:

1. Lawton, A. (2018). Not-for-profit versus for-profit healthcare organizations: Advantages and drawbacks. Healthcare management forum, 31(5), 187-190.
2. Chakraborty, A., & Dobrzykowski, D. D. (2017). Differences between for-profit and nonprofit healthcare providers: A literature review. Journal of Nonprofit & Public Sector Marketing, 29(3), 261-286.
3. Xirasagar, S., Lin, H. C., & Hefner, J. L. (2018). Factors influencing organizational choice between for-profit and not-for-profit ownership structures in hospice services: a population-based study. BMC Health Services Research, 18(1), 542.

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