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Using the theory of Two-Sided Markets: Given the performance of PayPal

May 6, 2023

A professionally presented essay 1,500 words in length (+/- 10%) that answers these questions while using the theory of Two-Sided Markets: A) Given the performance of PayPal between 2015 and 2018, in your view, is PayPal better off independent of eBay? Why or Why not? B) Given the performance of PayPal between 2015 and 2018, in your view, what have been the successes and failures to implement the “new vision” described in the case. C) What do you see as the greatest risk(s) for Dan Schulman in the five years to 2024? Why? D) How is(are) the risk(s) identified in C above, different or similar to those described in the case study? Why? E) How should PayPal respond to the launch of apple pay and android pay? F) Delineate a plan for the company suggesting how PayPal should confront one of the following challenges: a. how can PayPay mitigate fraud and cybercrime for individuals?; b. how can PayPal insert itself in the B2B market?; c. will the acquisition of iZettle be enough for PayPal increase its presence amongst small business and microfinance institutions – traditionally the most cash-reliant merchants?; d. how can PayPal alleviate financial inclusion? – extra notes: 1. You should demonstrate a clear understanding of Two-Sided Market theory/conceptual models. This while you make active use of the concepts throughout your essay.

2. Most of your essay should be devoted to responding E or F above (aprox 750 words). a. Your plan in point F should be realistic and consider, as far as possible, the budget and skill implications of its implementation. b. Be specific as to which country(ies) you are analysing. c. You will have to support your answers with appropriate research . d. As part of your research, you will not to use online dictionaries, Wikipedia, Investopedia, Google books, and any other source of questionable quality. The use of these will be penalised/cap marks. e. You can only reference material to which you had full access. f. Your conclusion should be at least 250 words long.

#theory #TwoSided #Markets #performance #PayPal

markets, PayPal, Performance, Theory, TwoSided

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