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16-14. Jorgen Vig Knudstorp became CEO in 2004. Assess the

November 18, 2021

16-14. Jorgen Vig Knudstorp became CEO in 2004. Assess the key strategic decision he has made, including outsourcing and divesting the theme parks.

16-15. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spider-Man, include detailed construction plans. Do you think is the right strategy?

16-16. Using Porter’s generic strategies framework, assess LEGO in terms of the company’s pursuit of competitive advantage.

16-17. What risk, if any, is posed by LEGO’s movement into multimedia categories such as video games and television?

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