Our Services

Get 15% Discount on your First Order

Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a

March 30, 2024

Overview

In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.Your strategic marketing plan will be presented in a PowerPoint presentation. In this presentation, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand.

Prompt

Based on the information provided to you, share a completed customizable marketing plan for the reopening of the individual park. Your presentation should include the following critical sections with relevant guiding information:

Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale (Slide 1).
Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 2–4):

(a)How will identified methods help in the acquisition of new customers?

(b) How will identified methods help in the retention of existing customers?

3. Keeping the target audience in mind, determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 5–7):

(a) How will identified methods help in the acquisition of new customers?

(b) How will identified methods help in the retention of existing customers?

4. Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following (Slide 8):

(a) Which method do you think could be most impactful in addressing your target audiences?

(b) Which method do you think could be most effective in branding?

5. Explain the crisis management strategies that should be implemented prior to reopening. Your response should address the following (Slide 9):

(a). How can we focus on customer expectations to improve brand damage from the incident?

(b) How can we support our employees’ needs in reopening the park?

6. Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening, and provide proactive steps that could be taken now to prevent them (Slide 10).

What to Submit

Submit a narrated PowerPoint presentation with 10–12 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Management

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Read the following scenario, then draft a 3–4 page business

Read the following scenario, then draft a 3–4 page business memorandum to Linda Hoff, Stanford’s CFO. In your memo, codify your findings and interpretations from the horizontal and vertical analyses and the level of alignment in the company’s fiscal management and its strategic direction. Include an Excel spreadsheet as an attachment

According to the textbook, nurses in various settings are adopting

According to the textbook, nurses in various settings are adopting a research-based (or evidence-based) practice that incorporates research findings into their decisions and interactions with patients. How do you see this being applied in your workplace? In addition, how can you strive to make spirituality and self-care a practice for

HAP 396 Northern Virginia Community College Business Plan Essay Nursing Assignment Help

Expert Solution Preview Introduction: As a medical professor responsible for designing college assignments and evaluating student performance, I aim to provide comprehensive and accurate answers to content-related questions. By utilizing my expertise and experience in the medical field, I strive to create a conducive learning environment that promotes critical thinking

Instructions Answer the following 3 questions. A successful response will

Instructions Answer the following 3 questions. A successful response will fully answer each question. Please make sure you document your work and provide sufficient explanations on how you got to each answer. 1. Distinguish between design capacity and system capacity. 2. A manufacturer of TV watches uses three TRS7

Chemistry Catalysis : how are transition metals used as catalysts 2

Topic : How transition metals used as catalysts and give me 2 example . The instructions: 1-introduction 2-main body of essay 3-conclusion 4-references 5-the essay must be orgianal and must be produced independently 6-the focus of the essay is literature retrieval analysis and communication of chemistry date in a relative

Overview Imagine you work for one of the following global

Overview Imagine you work for one of the following global companies, which has recently merged with a fictitious smaller, domestic company: British Petroleum. Coca-Cola. Ecolab. Exxon Mobil. Hilton. Marriott. McDonald’s. McKesson. Modelo. PepsiCo. You may choose another company with approval from your instructor. Note: You will use this same

ease respond to the following: From the Discussion Preparation, compare

Premium Paper Help is a professional writing service that provides original papers. Our products include academic papers of varying complexity and other personalized services, along with research materials for assistance purposes only. All the materials from our website should be used with proper references.

In the assignment preparation, you chose an organization, described its

In the assignment preparation, you chose an organization, described its organizational issue, and identified how it hinders organization efficiency. This assignment exposes you to complex modern organizational challenges. The solutions you devise should reflect your learning and research of organizational and individual influences in the workplace. Instructions The new CEO

The purpose of this assignment is to apply basic terminology

The purpose of this assignment is to apply basic terminology and processes, and expected course of care associated with the circumstances of a designated patient population by demonstrating the cyclical process of assessment, plan, intervention, and evaluation of child life services. (CLC1d; CLC1a) you can use the child of

HCM 415 Ohio State University External Forces Journal Nursing Assignment Help

External Forces Journal Once an organization has defined its mission, vision, and values and assessed the environment, it needs to take a look at the external forces that affect it. These external forces will impact how the organization implements its strategic plan. In this journal activity, you will analyze

Also, for For each of the learning objectives, provide an an Nursing Assignment Help

Also, for For each of the learning objectives, provide an analysis of how the course supported each objective AND show how you met each objective using both classroom and project examples. Explain how the material learned in this course, based upon the objectives, will be applicable to professional practice. Provide

As future clinicians, it is important to have a good

As future clinicians, it is important to have a good understanding of autism spectrum disorder symptoms, best practices for treatments, and to be aware of the common forms of misinformation about the disorder. Create an 8-12-slide PowerPoint presentation about autism spectrum disorders. Include or address the following in your presentation:

You are a drug enforcement agent and have been invited

You are a drug enforcement agent and have been invited as a guest speaker to explain to a group of high school students how stimulants affect the central nervous system. You will focus on the biological process as it relates to the allure of the stimulant providing a sense of

Students much review the case study and answer all questions

Students much review the case study and answer all questions with a scholarly response using APA and include 2 scholarly references. Answer both case studies on the same document and upload 1 document to Moodle. Case Study 1 & 2 topics change every semester. Topics will be determined at

Ethical Argumentental essay

– title is : Should education be free for Florida public universities? – thesis: The education should be free for students in public universities located in florida. audience : government/people who deal with the education system – THE PRIMARY ETHICAL PRINCIPAL BEING USED IS CONSEQUENTIAL. BUT THE ESSAY NEEDS TO HAVE

Respond in one of the following ways: Ask a probing

Respond in one of the following ways: Ask a probing question. Share an insight from having read your peer’s post. Offer and support an opinion. Validate an idea with your own experience. Make a suggestion. Writing Requirements In addition to one initial post, respond to at least one peers.

Chapter 14: Developmental Disorders Does Watching TV Cause ADHD? Many

Chapter 14: Developmental Disorders Does Watching TV Cause ADHD? Many of us heard the mantra “Too much TV is bad for you” and now it is being argued that TV viewing, at a young age, can compromise cognitive development and even become a risk factor for mental illness, and particularly ADHD.

brand is: Jaguar the car company Description: Create a media mix for the assigned brand. The media mix need to include traditional media and digital

brand is: Jaguar the car company Description: Create a media mix for the assigned brand. The media mix need to include traditional media and digital media (2 of each). Justify your decision and the coverage and reach of the campaign.