o Explain the concept of the marketing management topic selected

 o Explain the concept of the marketing management topic selected for your paper

o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
detail.
o Formulate a question for classmates about your topic that your classmates will
respond to 

600 words . 2 peer reviewed sources apa format

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