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Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in

December 17, 2021

Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

o How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?

o Who are Magnolia Brands’ major competitors?

o What other factors are affecting the growth of Magnolia Brands?

o What internal factors must be considered for Magnolia Brands to achieve its vision and mission?

o What are some of Magnolia Brands’ strengths and weaknesses?

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