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“A brand is a story always being told” -Scott Bedbury

February 6, 2022

“A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11 Simple Steps for a Successful Brand Building Process.”

LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Unit 4 Assignment, you will download and complete a professional LinkedIn template that can be used to create a profile. You do not have to create a LinkedIn account for this assignment. Using the Unit 4 Assignment template, you will write out the profile information in a Microsoft Word® document.

Instructions:

On the template you will enter your own information below each heading (remove descriptive information in parenthesis)
- Headline
- Photo
- Education
- Professional Summary
- Skills and expertise
- Connectedness
- Examples of work (paragraph description and two examples required)
The template must be completed. For example: links to a profile, images of a profile, and/or pasting of a profile are not accepted.
Examples of work must be included on the document (The work should not be submitted through links, attachments, or clickable icons).
Template must be double spaced, in correct APA format using Times New Roman or Arial font size 12.
Template must adhere to Standard English with correct grammar, punctuation, and spelling

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