After reading chapter-13 from the attached textbook answer the below questions based on the understanding from chapter. Answer should be in own words and strictly no plagiarism.
- If vision is so important, why do analysts and commentators sometimes criticize a new CEO’s emphasis on formulating a vision for a company that is struggling to survive? Discuss.
- Do you think every organization needs a noble purpose in order to be successful over the long term? Discuss. Name one company that seems to reflect each category of noble purpose as defined in the chapter.