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B. Recommendation 2 (1 – 2 pages) 1. [Title sentence
B. Recommendation 2 (1 – 2 pages) 1. [Title sentence here.] (State the essence of the second marketing strategy recommendation in one sentence. Highlight the sentence in bold. Because the sentence addresses the firm’s marketing strategy, it should be broad, not at the tactical level.) 2. Base section(s): (Indicate