ASSIGNMENT DETAILS Creating a Measurable Marketing Strategy Across Cultures In

ASSIGNMENT DETAILS

Creating a Measurable Marketing Strategy Across Cultures

In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your home headquarters, you will need to create a marketing strategy that:

  • Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures
  • Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)
  • Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)

Assignment Goal and Thought Process

Goal: You are a business that is conducting operations in multiple countries. To engage the audiences in the different geographies with diverse cultural needs, your company will need to create a core message that can be used as a base upon which to create messages that are tailored to each of your audiences.

Thought Process

  • Creating core and tailored marketing messages that you can measure the effectiveness of is critical to maximizing your company brand across all stakeholder groups.
  • If you were going to present this information to your management in a real-world situation, and requesting funds to support your plan, you will need to present a data driven plan with a Return on Marketing Investment (ROMI) measurement strategy to be seen as credible and win support for your plan.
  • In the Unit 1 assignment, Considerations in Expansion, you created profiles of all countries under consideration for initial launch and possible expansion, showing cultural and other demographic information. These profiles will help you tailor the core message to and create the tailored message and select the best delivery mechanisms for the product line(s) you have selected which you will describe in section 2. Make sure you include specifics on measurement (ROMI).
  • This assignment takes you beyond the confines of the simulation, although you will be using the simulation as a construct. These recommendations will not directly apply to the simulation.

Requirements

In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:

  • Present a summary incorporating at least three (3) academically credible sources in addition to the weekly reading of the best practices:
    • creating a core marketing/advertising strategy
    • differentiating elements of this strategy tailored to individual markets, cultures, and age groups
    • integrating traditional and non-traditional sources
    • calculating Return on Marketing Investment (ROMI)
  • Select at least one (1) product line your team is working with and submit a specific marketing plan that contains a:
    • Core unified message, and how this message was derived
    • Specific messages to the target customers in all of the countries that are included in the simulation,  North America (NORAM), Latin America (LATAM), Europe, the Middle East and Africa (Europe-MEA), and Asia Pacific (APAC) regions. Four geographic markets have been selected as sites for test marketing, one in each region: New York, Rio de Janeiro, Amsterdam, and Bangalore.
    • A description of the marketing venues you would use, i.e., mix of traditional vs non-traditional for each country. Explain your rationale for these choices.
    • Plan for how you will measure your results.

REMEMBER THAT THIS ASSIGNMENT TAKES YOU BEYOND THE CONFINES OF THE SIMULATION AND DOES NOT DIRECTLY IMPACT THE DECISIONS YOU ARE MAKING IN THE SIMULATION

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

The material from Week 4 asks you to think about

  The material from Week 4 asks you to think about how people experienced Jim Crow.  Your responses here should show direct engagement with the assigned readings.  In other words, I want to be able to tell from your responses that you are thinking critically about the material from Week 4.  1.

Discuss barriers to Evidence Based Practice. Post a brief statement

Discuss barriers to Evidence Based Practice. Post a brief statement of your Evidence Based Practice (EBP) findings. How do you overcome barriers to implementing change in practice? Describe the anticipated barriers to the change process in your institution (or where the change will be implemented). Include the organization’s culture, its

After reading the directions for interviewing a therapist, post your

After reading the directions for interviewing a therapist, post your DRAFT review questions here for so that I can review them.  The questions can be connected to your initial ethical codes that you have identified and/or can be wider based on your area of interest and readings. Submit at-least 3-4

Now that you have defined an emerging technology “Nanotechnology” concept,

 Now that you have defined an emerging technology “Nanotechnology” concept,  Write at least 3 pages discussing the following information.  1.Define the term Nanotechnology concept 2. Strengths and weaknesses;  3. How the concept is being or could be used in a business setting; 4. A product that has evolved from the

Write a program in C language that will take an

Write a program in C language that will take an input string from the user and use the finite state machine developed in the lecture to process the string to determine if all delimiters match correctly or not. The string delimiters are curly braces, parentheses, and square brackets. You must

Qualitative vs. Quantitative Research Look and examine the various methodological

Qualitative vs. Quantitative Research Look and examine the various methodological approaches described for different study designs. Do you see more qualitative or quantitative approaches used? Why do you think some psychologists are more comfortable with conducting studies using quantitative data instead of qualitative data? What would be an advantage to

Anti-Trust You are a manager with five years of experience

Anti-Trust You are a manager with five years of experience and need to write a report for senior management on how your firm can avoid the threat of a Federal Trade Commission investigation if you were to merge with other health care organizations. Research on your own to select a

Follow Rubric that is provided. https://www.mediafire.com/file/yt4lpajx7tqtc0f/NR449_Skills_Module_Nutrition_V3_July_2022.pdf/file Nursing Assignment Help

Follow Rubric that is provided. Expert Solution Preview Introduction: As a medical professor responsible for creating college assignments and evaluating student performance, I aim to design lectures, assessments, and assignments that promote the comprehensive understanding of medical concepts. By providing constructive feedback and ensuring examinations align with the learning objectives,

Prompt Some people are either a writer or an editor.

Prompt Some people are either a writer or an editor. By now, you have experienced some writing in your life. Which one are you, or would you like to be, and why? Incorporate at least one scholarly source into your response. Guidelines Post a minimum of 500 words and leave at least

Read Chapter 6: Informed Consent (pp. 101-117) Analyze the scenario

  Read Chapter 6: Informed Consent (pp. 101-117) Analyze the scenario below. Approach the case as a trained professional who must abide by your Professional Code of Ethics as it relates to informed consent. How would you handle this situation? Ethical Dilemma Involving Third Parties: Your client is experiencing a

Read the following articles: https://www.healthit.gov/topic/health-it-and-health-information-exchange-basics/what-hie https://www.sciencedirect.com/science/article/pii/S1110866520301365 https://journalofethics.ama-assn.org/article/electronic-health-records-privacy-confidentiality-and-security/2012-09 1. After reading

   Read the following articles: https://www.healthit.gov/topic/health-it-and-health-information-exchange-basics/what-hie  https://www.sciencedirect.com/science/article/pii/S1110866520301365 https://journalofethics.ama-assn.org/article/electronic-health-records-privacy-confidentiality-and-security/2012-09  1. After reading the assigned materials/ links and going through the lecture, you should be able to understand how electronic data storage and mapping is important for success in a healthcare entity. Select one question and provide a detailed response in a

Please follow the instruction in Data Analytics–AI_Machine Learning Project to

 Please follow the instruction in Data Analytics–AI_Machine Learning Project to work on prediction and classification using machine learning algorithms via Orange software. Submit screenshots of all models in a word document and the completed Orange (2 files – one for FEV target and one for Smoker target) and excel files (childhood-Respiratory-Disease) (include

Analyze Flannery O’Connors “Revelation”.

Write an annotated biblography using 3 references from the GMC Library. the sources must analyze Flannery O’Connors “Revelation”. The Sources must come from the GMC Library . This is the link http://go.galegroup.com.gmclibrary.idm.oclc.org/ps/retrieve.do?tabID=T001&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=BasicSearchForm¤tPosition=6&docId=GALE%7CA335735769&docType=Critical+essay&sort=RELEVANCE&contentSegment=&prodId=LitRC&contentSet=GALE%7CA335735769&searchId=R25&userGroupName=mill30389&inPS=true Thesis statement:The text that we have read in this class that I will use for my paper is