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Chapter 4 Marketing 4.0 In The Digital Economy

May 13, 2023

Read Chapter 4 from the text https://www.wiley.com/en-us/Marketing+4+0%3A+Moving+from+Traditional+to+Digital-p-9781119341147 and then response the questions accordingly in 2 pages. Questions: How can your brand develop a powerful differentiation based on human-to-human touch in the digital world? How can your business transition from the traditional four P’s to the digital four C’s by adopting co-creation, taking advantage of currency-like pricing, engaging in communal activation, and driving conversation? What are the fundamental changes required in your customer-service strategy to embrace collaborative customer care?

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