. Developing a personal brand is important because it is the ongoing

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). Purpose: The purpose of this project is for you to demonstrate an understanding between ENTREPRENUERS and SMALL BUSINESS OWNERS.

You will also be relating how a business contributed to the economy in the 1990’s. Outcomes Met With This Project: discuss the financial, economic, regulatory, sociopolitical, and technological factors as they relate to a dynamic business environment identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment explain the importance of the integration of individuals and systems to organizational effectiveness Skill Building: You are also completing this project to help you develop the skills of critical thinking, writing and developing a personal brand. Writing is a critical skill because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions. Case Scenario: Read the following case scenario and answer the questions that follow: In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based powder makeup, Bare Escentuals, located in a town in California. Although Bare Escentuals was the first company to offer mineral-based products, the colors of the products did not fit well with the skin tones of women. Having worked for Neutrogena and Max Factor, Blodgett set out to formulate beauty products that worked harmoniously together. The new line of makeup was known as BareMinerals and consisted of six blushes, six eye shadows, five powder foundations and brushes. The mineral-based foundation product was unconventional and provided light to maximum coverage for all skin types, which appealed to men and women of all ages. Products did not contain chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin irritation. Two years passed and Blodgett was losing hope that the product line was going to be successful. After watching the TV shopping network, QVC, Blodgett devised a plan to go on QVC to sell BareMinerals. The first airing resulted in sales of $45,000 of products. Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour. She further expanded the business by doing Infomercials, which allowed more time to explain the products and application process. Widening the distribution channel, Blodgett offered events at boutiques and specialty cosmetic stores, and solicited input from customers for product and marketing ideas. Blodgett learned that the business required taking care of customers and hiring people who loved people because the business was about helping women feel good about themselves.

#Developing #personal #brand #important #ongoing

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

PLEASE FOLLOW THE FOLLOWING INSTRUCTIONS BELOW: ZERO (0) PLAGIAR 3 -5

PLEASE FOLLOW THE FOLLOWING INSTRUCTIONS BELOW: ZERO (0) PLAGIAR 3 -5 REFERENCES NO MORE THAN 5 YEARS OLD PLEASE SEE THE ATTACHED RUBRIC You have probably seen one or more of the many inspirational posters about decisions. A visual such as a forked road or a street sign is typically

 PERSONAL PHILOSOPHY OF NURSING REFLECTION PAPER  Very important for

 PERSONAL PHILOSOPHY OF NURSING REFLECTION PAPER  Very important for me******* 15% of final grade******* The purpose of this paper is to define, describe and explain your personal beliefs about the four concepts of the nursing metaparadigm and their inter-relationship to one another as they guide your current nursing practice. There

In recent years, Session Initiation Protocol (SIP) enabled telephony networks

  In recent years, Session Initiation Protocol (SIP) enabled telephony  networks have introduced a number of radical innovations in that way  that people use telephony in general, including allowing people to take  business-related calls seamlessly, even when they are not physically “at  the office”. Research the elements that comprise SIP

Here is a example of it: Technology Diary Throughout the

Here is a example of it: Technology DiaryThroughout the first week of February, I took note of every encounter I was exposed or used technology. In short, this was a difficult task. For instance, devoting time to stop my daily routine quickly became a taxing practice. However, I found that

Unit I Instructions Attached Is an Example An Unit 1

Unit I  Instructions Attached Is an Example An Unit 1 reading  For the Unit I , explain the learner-guided approach to training and its effectiveness in meeting organizational training needs. address the points below. Describe training guides, self-directed learning strategies, and the use of smart technology. Describe two to three

One of the biggest challenges in nursing education is to

One of the biggest challenges in nursing education is to develop culturally sensitive graduates. Although theory and lecture are appropriate to introduce cultural issues, the application of those skills is limited by the kinds of clinical experiences and patient populations students may treat Read the Teaching Transcultural Nursing Through Literature

PART A Please respond to the following: Compare and contrast

PART A  Please respond to the following: Compare and contrast the lean service system found within Southwest Airlines to a full-service airline such as United Airlines, British Airways, and other large carriers in terms of cabin service, boarding process, baggage handling, and service encounters. Recommend ways for the airline carriers

Qualities of a good ruler

Read pp. 525-40 of the Italian humanist Petrarch’s Letters of Old Age. In this selection, Petrarch outlined for his patron, Francesco da Carrara, Lord of Padua, the qualities of a good ruler. Write a one-page paper in which you identify and summarize two of those qualities. Introduction Do not spend

The company is Starbucks Corporation Develop a Competitive Profile Matrix

The company is Starbucks Corporation Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps. Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix. Step 2: Open your Strategic-Planning Template. Click on the CPM tab at

How should nurses assure policy change for advanced practice registered

How should nurses assure policy change for advanced practice registered nurses?” What role does the Affordable Care Act (ACA) play in addressing workforce shortages in rural communities? The discussion must address the topic. Rationale must be provided, 400 words, two scholarly references in APA format within the last five years

Criminal Process: Arraignment to Pre-Trial For this assignment, you will

 Criminal Process: Arraignment to Pre-Trial For this assignment, you will examine constitutional protections for defendants prior to trial by providing a detailed analysis of the criminal justice process from arraignment to the setting of a trial for a defendant. At a minimum, your paper must detail how a criminal charge

An external environment can be controlled or uncontrolled. As a

 An external environment can be controlled or uncontrolled. As a correctional leader, the optimal goal is to manage factors that can compromise the agency’s daily functions, which can be a noble yet challenging task. Identify three external organizations that can present threats to a correctional institution?  State one way in which you

 Review the Course Project Case Study below. Write a 2-3 page paper

Review the Course Project Case Study below. Write a 2-3 page paper that focuses on breastfeeding vs formula feeding and breastfeeding guidelines. Use ONE recent evidence-based articles to compare and contrast breastfeeding versus formula feeding and in particular discuss what you found in relation to Mrs. G. and her situation.

You were recently hired as an occupational safety and health

You were recently hired as an occupational safety and health consultant for Gemstone Fabricators, a medium-sized manufacturing facility that makes stainless steel counters, containers, and carts for the food prep and restaurant industries. Several years ago, Gemstone decided it wanted to become an Occupational Safety and Health Adminstration (OSHA) Voluntary

Analysis of Industry Structure a. Describe the total revenues and

  Analysis of Industry Structurea. Describe the total revenues and profitability of the industry over the past few yearsb. Explain the underlying driving forces that cause the profitability of the industry.  Once accepted, I will give u the company u will have to write about. The company is a publically traded

Evaluation Title: Source Comparison This assignment will give you the

Evaluation Title: Source Comparison This assignment will give you the opportunity to carefully explore two different resource types to further your understanding of selecting the appropriate resource type for your information needs. There are three parts of this assignment. For Part 1, you’ll be reading an article posted on the web

Case study: Hudson’s Bay Company – Restructuring in a Retail Decline

Description Case study: Hudson’s Bay Company – Restructuring in a Retail Decline Ivey Product Number: 9B18M075 1. Identify the problem. 2. Using the concepts and tools covered from the Powerpoints file to analyze the problems in the company’s management. 3. Propose Alternative Solutions 4. Make a set of recommendations that