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Discussion 5
“Merchants of Doubt”
After watching “Merchants of Doubt” documentary, please post your answers to the following questions, and respond to at least two peer postings. Due by April 10th.
600 words
3 peer-reviewed research needed
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Option A: Utilizing one of the internet search engines, find an organization that has recently been forced to increase or decrease capacity dramatically to align with customer demand. Discuss specifically the key drivers for the change in demand along with the steps that were taken and the expected impact.
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Introduction How do you find the best evidence to answer PICO(T) questions? In EBP, it is essential to use your PICO(T) question and its components as the foundation of your search for the most relevant, best evidence to answer the question and address a health care challenge. Peer reviewed journals
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Please see the file attached Online Social Media Principles (12/2/09) Online Social Media Principles INTRODUCTION Every day, people discuss, debate and embrace The Coca‐Cola Company and our brands in thousands of online conversations. We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online social media the right way. These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands. The vision of the Company to achieve sustainable growth online and offline is guided by certain shared values that we live by as an organization and as individuals: • LEADERSHIP: The courage to shape a better future; • COLLABORATION: Leveraging our collective genius; • INTEGRITY: Being real; • ACCOUNTABILITY: Recognizing that if it is to be, it’s up to me; • PASSION: Showing commitment in heart and mind; • DIVERSITY: Being as inclusive as our brands; and • QUALITY: Ensuring what we do, we do well. These Online Social Media Principles are intended to outline how these values should be demonstrated in the online social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of the Company. It is critical that we always remember who we are (a marketing company) and what our role is in the social media community (to build our brands). The same rules that apply to our messaging and communications in traditional media still apply in the online social media space; simply because the development and implementation of an online social media program can be fast, easy, and inexpensive doesn’t mean that different rules apply. The Company encourages all of its associates to explore and engage in social media communities at a level at which they feel comfortable. Have fun, but be smart. The best advice is to approach online worlds in the same way we do the physical one – by using sound judgment and common sense, by adhering to the Company’s values, and by following the Code of Business Conduct and all other applicable policies. COMPANY COMMITMENTS The Company adheres strongly to its core values in the online social media community, and we expect the same commitment from all Company representatives – including Company associates, and associates of our agencies, vendors and suppliers. Any deviation from these commitments may be subject to disciplinary review or other appropriate action. The Five Core Values of the Company in the Online Social Media Community
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Topic: Social Media ;Its Influence, Implication, and Consequence
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