For this assignment, you will create a strategic alliance case

 For this assignment, you will create a strategic alliance case study. You will begin by choosing two companies that are currently in a strategic alliance (i.e., have entered into an agreement to share resources for a specific project which is mutually beneficial). At least one of the companies must be involved with multinational e-commerce. An example would be Starbucks and Barnes and Noble. Barnes and Noble licenses the right to sell Starbucks coffee in their Barnes and Noble cafés. Do not use these two companies, but look for other partnerships similar to this. You will be looking at these multinational companies with e-commerce and alliances in mind, so please remember the importance of the associated strategies and structures. Include the following components in your case study.

  • List the two companies, and share a brief description of their alliance.
  • In addition, note how they have designed and managed this relationship/alliance (e.g., formal, informal, joint venture).
  • Examine the countries where these companies do business. Are there any cultural barriers or language differences?
  • Does either company have multilingual websites tailored to the countries where business is conducted?
  • Describe what you think are the greatest benefits of the alliance for each company.

While a simple Google search of multinational strategic alliance examples will turn up articles with companies, remember that you must use reliable sources for your paper. You may also use reliable websites, such as the company’s web page. The CSU Online Library has several databases that are good starting points for your research.

  • Mergent Online
  • Business Insights: Global
  • Business Source Ultimate
  • ABI/INFORM Collection
  • IBISWorld

Your completed case study must be at least two pages in length. You are required to use at least two outside sources, one of which may be your textbook. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying APA citations. 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Please attach the requested programs below as your assignment submission.

Please attach the requested programs below as your assignment submission. Your assignment is to create a hierarchy of classes representing animals. The root of the hierarchy should be a class named Animal (in file Animal.java), described in more detail below. There must be at least two subclasses of Animal (you

To Read: Read Chapter 8. To View: To Do: After

To Read: Read Chapter 8. To View: To Do: After reading Chapter 8 and watching the video, answer the following prompts.  Your response should incorporate information from the chapter and the video, but you may also share first hand experiences from school, work, or another group/organization you belong to or

Stock Transactions [WLOs: 3, 4] [CLOs: 2, 3] Prior to

  Stock Transactions [WLOs: 3, 4] [CLOs: 2, 3] Prior to beginning work on this discussion forum, read Chapters 14 and 15 in the course textbook. To establish effective internal control over a corporation’s stock transactions, the corporation should utilize the services of an independent registrar and transfer agent. Address

1. How can inventory be organized and counted well? Name

1. How can inventory be organized and counted well? Name 2 concepts discussed in the course and explain. (4 pts.) 2. What is a carbon footprint? Name 2 companies that are engaged in reducing carbon footprints. (5 pts.) 3. How can RFID technology help reduce supply chain related costs or

Peer 1 response Question #3: Discuss the author’s thoughts on

Peer 1 response  Question #3: Discuss the author’s thoughts on civil service cultures. How do you see these systems as differing (or are they not that different) from bureaucracy in the United States?             The author expresses sentiments about civil service in a fair and balanced way that analyzes the

Step 1 In your initial post, due Wednesday at 11:59

Step 1 In your initial post, due Wednesday at 11:59 pm Mountain Time, answer the following prompts: Describe an example from your practice or your own healthcare experiences in which there has been a shift from the medical model of disease prevention to health promotion in health care. Describe the

In Coded Bias Joy Buolamwini says “the past dwells within

In Coded Bias Joy Buolamwini says “the past dwells within our algorithms.”  What does she mean but this? What story from this film stood out to you most and why?   resources: Coded bias 7th Empire Media presents a film by Shalini Kantayya ; director, Shalini Kantayya ; producer, Shalini Kantayya ;

Please make sure that it is your own work and

Please make sure that it is your own work and not copy paste. Please watch out for spelling errors and grammar errors. Please use the APA 7 edition format. Please read the study guide. Book Reference: Roberts, C., & Hyatt, L. (2019). The dissertation journey: A practical and comprehensive guide

Psychological Assessment Report A psychological assessment report is created by

  Psychological Assessment Report A psychological assessment report is created by psychology professionals to inform groups or individuals of the assessments appropriate for their current needs. This type of report also includes a summary of the services provided to these groups or individuals. This evaluation is used by the various

It is time to create payment options information. However, to

It is time to create payment options information. However, to include payment options is a delicate process and can be very time consuming. Questions like, who is going to process credit card payments, is my site secure for the processing of payments, how are payments to be stored. The implementation

due5/13 The purpose of these recap discussion boards is to

due5/13 The purpose of these recap discussion boards is to create dialogue and analytical discourse about the material covered in the chapter. In answering the recap discussion questions, you should engage in meaningful discussion with your fellow classmates. Please make sure to pay close attention to the specific due dates

Discussion-How Can You Interpret the Culture of an Organization? This

 Discussion-How Can You Interpret the Culture of an Organization? This week’s reading from the text includes a discussion regarding interpreting cultures in Health Services Organizations. (pp.271-272).  For this discussion, using your current or a previous place of employment in one to two paragraphs, please answer the following question.  How would

Please respond to each of the 3 posts with 3

Please respond to each of the 3 posts with 3 APA sources no older than 5 years old. APA format must be exceptional.  Reply 1 Professor, How can big data impact prescription errors?  Be specific and provide examples. Who should be on the team to implement this project and why?

Digital Business

Assessment Information This assignment is designed to assess learning outcomes: 1. Understand the principles of business practice on digital platforms. 2. Critically evaluate marketplace opportunities in order to develop digital business ideas. This assignment is an individual assignment. This assignment requires you to complete the following: Coursework 1: Select an

Patient Protection and Affordable Act of 2010

Description Write a ten-page position paper (12-point Times New Roman, double-spaced, one-inch margins) on your support or rejection of the Patient Protection and Affordable Care Act of 2010 (PPACA). You must include a minimum of five reasons with clear evidence explaining your rationale. In your paper, you are required to

Option A: The first step in developing your prospectus is

 Option A: The first step in developing your prospectus is to search the literature related to the general area you want to investigate. In your review of recent, empirical literature, what keywords did you use in your search and what databases?   Option B: Provide at least 5-10 brief summaries

Case Study #1 Susan and Ken, both 29 years old,

 Case Study #1 Susan and Ken, both 29 years old, met in a bar. They talked for a couple of hours, during which time Susan disclosed “her entire life story.” She was very expressive about her interest in Ken and repeatedly said things that made him feel as if he