In Milestone One, you analyzed the brand implications of reopening

In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan template, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.

In this template, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some analysis of legal and ethical issues, which might have negative impacts on the brand.

Prompt

Based on the information provided to you, share a completed customizable marketing plan template for the reopening of the individual park. Your template should include the following critical sections with relevant guiding information:

  1. Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale.
  2. Determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following:
    1. How will identified methods help in the acquisition of new customers?
    2. How will identified methods help in the retention of existing customers?
    3. What are the advantages and disadvantages of identified methods?
  3. Determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following:
    1. How will identified methods help in the acquisition of new customers?
    2. How will identified methods help in the retention of existing customers?
    3. What are the advantages and disadvantages of identified methods?
  4. Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following:
    1. Which method do you think could be most impactful in addressing your target audiences?
    2. Which method do you think could be most effective in branding?
    3. Can both digital and traditional marketing support the brand and growth of the business?
  5. Explain the crisis management strategies that should be implemented prior to reopening. Your response should address the following:
    1. How can we focus on customer expectations to improve brand damage from the incident?
    2. How can we support our employees’ needs in reopening the park?
    3. What possible crises could arise relevant to the incident and reopening?
  6. Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening, and provide proactive steps that could be taken now to prevent them.

Submit a report that is a 4 Word document with 12-point Times New Roman font, double spacing, and one-inch margins.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Before writing your discussion post, read the Assignment 1 Instructions.

Premium Paper Help is a professional writing service that provides original papers. Our products include academic papers of varying complexity and other personalized services, along with research materials for assistance purposes only. All the materials from our website should be used with proper references.

What kinds of writing have you done in the past?

  What kinds of writing have you done in the past? How does it compare to academic writing? How does your writing process compare with what you have learned about the writing process over this week? What are your goals for improving your academic writing? What skills do you hope

  Notwithstanding the previously mentioned highlights, Digital Marketing

<p>&nbsp;</p> <p>Notwithstanding the previously mentioned highlights, <a href=”https://number9.ae/” rel=”dofollow”>Digital Marketing Agency Dubai</a>&nbsp;additionally offer a wide assortment of UI parts. These incorporate inherent Bluetooth, WiFi, and NFC. A versatile application with numerous layers of UIs can be confounded and tedious to keep up with, however it will eventually bring about a

There are many individuals who view punishment (both positive and

There are many individuals who view punishment (both positive and negative) as a necessary teaching method. This can vary from one culture to another as well as from one individual to the next. What are your views on using punishment in order to reduce unwanted behaviors? In what situations is

In this problem we will ask whether an information cascade

 In this problem we will ask whether an information cascade can occur if each individual sees only the choice of his immediate neighbor rather than the choices of all those who have chosen previously. Let’s keep the same setup as in the Information Cascades lecture, except that, when individual i

In your first paragraph, summarize what King’s major points are

In your first paragraph, summarize what King’s major points are in the letter. Consider: What was the purpose of the Letter from a Birmingham Jail?  Why was King more troubled by the White moderate than the KKK?  What does King view as the reason for law and order, and how is

Overview Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different a

Overview Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats. You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy. After a

Evidence is your review of the case . References you

   Evidence is your review of the case . References you are to read the case and identify the possible heuristics within the story – this has to be explained in your words and supported with citations. Analysis is your explanation of the heuristic flaws – use yourself and your

MRU Moral Distress in Nursing Presentation Nursing Assignment Help

Expert Solution Preview Introduction: As a medical professor responsible for creating college assignments and evaluating student performance, I aim to provide thorough and informative answers to medical college students’ questions. In response to the content provided, I will offer a comprehensive answer. Answer: The content provided does not specify a

Case Study: A 65-year-old woman was just been diagnosed with

   Case Study: A 65-year-old woman was just been diagnosed with Stage 3 non-Hodgkin’s lymphoma. She was informed of this diagnosis in her primary care physician’s office. She leaves her physician’s office and goes home to review all of her tests and lab results with her family. She goes home

Create a journal entry of 500-750 words reflecting on what

  Create a journal entry of 500-750 words reflecting on what your life would have been like as an immigrant to the United States from 1830 to 1920. Be sure to include the physical, mental, and social issues you may have encountered. Use a minimum of three of the sources

Refer to syllabus, building forward from your hypothetical case study

Refer to syllabus, building forward from your hypothetical case study you were given in class, and complete an activity analysis for some activities that you are planning to implement for your patient.  Tell me why you are choosing your activities.  Break down the activities into components from simplest to most

I need to fill up all the questions in Word

I need to fill up all the questions in Word Doc with the report I got from my 3 Day-Intake Report I took from October 19 to October 21, non of the question should NOT be left blank even if the question has no answer or data you have to

Rasmussen College The Value of Food Labels Questions Nursing Assignment Help

Directions: Cross-sectional studies provide important information related to health and behavioral aspects of people of a country, state, county, or community. In your opinion, can cross-sectional studies be used for making health policy decisions and allocating resources based on the results of the study? Why or why not? Do some

Getting Started For which of you, desiring to build a

Getting Started For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it? Luke 14:28 ESV One of the characteristics of those who are impulsive is that they often fail to count the cost before they