In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?
1.Use Kotter’s Model of Change Management and apply it to
1.Use Kotter’s Model of Change Management and apply it to Sears. How would you have implemented each stage in this company’s strategic direction? Include enough detail for each step. How would you have applied Kurt Lewin’s Model to Sears? Include enough detail for each stage (ch. 10). (minimum answer requirements: