Our Services

Get 15% Discount on your First Order

In this blog assignment, select a brand that faced ethical

December 3, 2021

In this blog assignment, select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand. What were the ultimate implications for the brand? What should the brand have done differently, and why? Provide at least two additional resources to support your reasoning.

GUIDE LINES & RUBRIC

Overview: Throughout the undergraduate marketing program, you will be completing a series of blog entries. The blog assignments will be graded by your

instructor and will be available to you afterward as a demonstration of your knowledge and abilities.

Create your blog site using the WordPress blog-creation tool. For guidance on setting up your blog, refer to the Getting Started With Blogging document. In each blog entry, you must accomplish the following:

 Develop a professional, organized blog post
 Apply topics and concepts covered in this course
 Utilize outside resources and/or examples to support your positions
Once you have finished each entry, you will submit a link to your personal WordPress blog.
Prompts
Module Two: The Importance of Brand Positioning
For this blog post, you will select a brand that you are familiar with that successfully positioned or failed to position themselves at any point in a brand’s life cycle using their name, logo, or slogan. Address the following:
● Examine the brand mission and vision for each brand and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand who successfully positioned itself do well? How does the brand with the weak or failed positioning strategy miss the mark?
● Using the brand you selected as an example, identify one or two strategies that may be applied when developing a brand name for an organization and explain how these naming strategies may help to effectively position a brand.
Module Five: Consumer Engagement
In this blog assignment, select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand. What were the ultimate implications for the brand? What should the brand have done differently, and why? Provide at least two additional resources to support your reasoning.

Rubric
Guidelines for Submission: Your blog needs to be created in WordPress and your personal blog link submitted via the assignment submission link. It should be

written in a professional voice and should be appropriately formatted for a blog. Any sources should be cited according to APA style. Each blog entry should be between 400 and 800 words in length. When you have finished each entry, submit a link to your personal WordPress blog.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

NURSING CULTURE Nursing Assignment Help

1. In your own words and using the appropriated evidence based references discuss The Purnell Model for Cultural Competence. 2. Discuss at least 3 assumptions and variant cultural characteristics of The Purnell Model for Cultural Competence. Give at least 1 example. As stated in the syllabus, assignment must be presented in an APA format using the required

Because this is a group assignment, I need you to

Because this is a group assignment, I need you to work only on questions 1, 2, & 3. Please provide a total of 9 slides Topic: Prevention of Drug and Substance Abuse Campaign Prepare a PowerPoint presentation of 10-12 slides, including title and reference slides, that analyzes your communication campaign

HIMA 460 AMU Health Data Standardization Plan and Best Nursing Assignment Help

As the Director of Health Information for a large health system, you have been asked to analyze data sets, secondary data sources, and archival methods through the application of health informatics techniques. The CEO and Board of Directors have asked you to propose a plan to implement across the organization

For this assignment I have chosen electronic vehicle technology. This

For this assignment I have chosen electronic vehicle technology. This week, you will consider the historical and ethical contexts of your Course Project topic. This will provide a factual foundation to help guide your analysis in the coming week. For this assignment, complete the following. Definition: Explain your selected technology.

MA3010 – Statistics for Health Professions Discussion 02.1: Central Tendencies

MA3010 – Statistics for Health Professions Discussion 02.1: Central Tendencies For this discussion forum, refer to the Excel file, Discussion 2-1 Data Set, that contains 10 data points for Systolic and 10 data points for Diastolic blood pressure. 1.Identify the worksheet (tab) that matches the first letter of your LAST

Should abortion be legalized? The topic should address a single

Should abortion be legalized? The topic should address a single moral problem that exists in our society. You need to structure your paper as follows: Introduction – Set up the paper by introducing the nature of your topic in the context of how it can seen as a moral

Accountability, Representation and Control – Premium Paper Help

Premium Paper Help is a professional writing service that provides original papers. Our products include academic papers of varying complexity and other personalized services, along with research materials for assistance purposes only. All the materials from our website should be used with proper references.

Business & Information Technology

Description 6 discussions all related to Strategy Management , Each discussion need to have one page for answers. Be sure to support your statements with logic and argument, citing all sources referenced. Embed course material concepts, principles and theories, which require supporting citations along with at least two scholarly peer

Submit your written answers to the following questions by End

Submit your written answers to the following questions by End of Day, Apr 5. Your submission should be 2-3 pages double spaced. 1. You have been charged with determining how to attract more business majors to your school. Write an outline of the steps you would take, including the sampling procedures,

1.Discuss how professional nursing organizations support the field of nursing

1.Discuss how professional nursing organizations support the field of nursing and how they advocate for nursing practice. Explain the value professional nursing organizations have in advocacy and activism related to patient care. -250 words 3 references 2. Discuss the importance of advocacy as it pertains to patient care. What is

Fair value accounting for financial securities at Alphabet

Your mission: Untangle the accounting web created by a bunch of theory people in Connecticut (and academics, damn them :-)), who don’t really understand the consequences of their actions. Please review the following materials: https://hbsp.harvard.edu/import/616229 This is a case on Alphabet (Google’s parent company). http://www.berkshirehathaway.com/letters/2018ltr.pdf This is Warren Buffett’s letter

The Quality improvement measure is PRESSURE INJURY PREVENTION Interview a

The Quality improvement measure is PRESSURE INJURY PREVENTION Interview a healthcare administrator, In your interview, cover the following topics and the additional questions that you developed Quality Improvement Measure (QIM) being implemented or currently identified in his/her organization Why the QIM is needed/required (core measure improvements, increased rate of falls, poor

NYU Autoimmune Disease of Myelin Abstract Nursing Assignment Help

`The disease is called MS You should read Wikipedia “Immune System”, “Antibody”, “Antigen”, “T cell”, “B cell”, “Macrophage”, “Dendritic cell” for writing your abstract. It would also be good to read the Wikipedia article on MS. The purpose of writing an abstract is to condense the material you have read

Hello writer, Please see the attached screenshot for the assignment

Hello writer, Please see the attached screenshot for the assignment instructions. Please use the United States Federal Reserve Monetary System “Locate a recent article (published within the last year) that discusses the objectives of the Federal Reserve Banking System, monetary policy tools and how they work, and whether the Federal

Choose an advertisement on television, on the radio, on the

Choose an advertisement on television, on the radio, on the Internet, or in print. Describe, deconstruct, and analyze the advertisement by answering the following items: 1) Where did you find the advertisement? 2) Briefly describe the scenario depicted in the advertisement. 3) What product is advertised? 4) Who is the

The Dark Side of Relationships

https://open.lib.umn.edu/communication/chapter/7-6-the-dark-side-of-relationships/ (Please cite this textbook) The Dark Side of Relationships (Section 7.6) is about deception and the impact it can have on our relationships. Describe a situation in which lying affected one of your interpersonal relationships. What was the purpose of the lie and how did the lie affect the

There continues to be a disparity between the advertising dollars

There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium. A large degree of Google’s success is attributable to taking advantage of this large gap. Research to determine (a) TV