M3D1: Big Data

The discussion will examine the social interaction of participants regarding an issue or situation and its impact on research data. This discussion addresses the following module outcomes: •MO1: Become familiar with the process of conducting marketing research methods and research tools •MO2: Review the process marketers use for identifying and targeting consumers, and the way a product is placed relative to its competitors in the minds of consumers Analyze how Big Data and research techniques impact conducting market and consumer research. Reading the course materials and/or conducting additional research, discuss how the era of Big Data and new research techniques impact conducting market and consumer analysis.

#M3D1 #Big #Data

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