Marketing is everything

 Two-page maximum (articles) single space, business block, justified margins, 10-point font APA bibliographic citation of the work as your ‘title’ Your name, and date at the upper right Content: Central theme – identify author’s main lesson/argument – what is the author(s) teaching us Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

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