Organizational Communication Plan
Instructions
For this assignment, assume you are employed as a strategic planner with Metropolitan Health. Mission and vision are important to the strategic planning process of a health care organization.
For this assignment, consider the following mission and vision statement.
- Mission: Metropolitan Health’s mission is to be the leading provider of the highest quality of health care through education, research, and clinical practice.
- Vision: To be the most trusted health care provider of choice for patients of the Sunrise region.
You have been asked to review the most recent patient survey data and develop an executive summary that addresses the data and develops a plan for improvement.
You interpret the data and find that the data from the previous twelve months of patient satisfaction surveys at Metropolitan Health indicate patients are dissatisfied with their overall patient experience. Areas identified as leading causes for dissatisfaction are related to the following:
- The inability to ask their provider questions.
- Difficulty in making appointments.
- The lack of courtesy and respect from staff.
Note: Eighty-five percent of the patients who completed the survey have been seeking services from Metropolitan Health for over three years. Sixty percent said they are not likely to recommend the facility to their friends and family.
Now that you understand the data stated points, develop your executive summary that presents the following to the executive team:
- Analyze operational issues (that is, analyze the data).
- Where does the data for this scenario come from?
- If available, what other data sources would you like to consult for your analysis?
- How can this data be used to analyze operational issues for Metropolitan Health?
- What areas or themes emerge as the main issues from the data?
- How might these issues negatively impact Metropolitan Health if not addressed?
- Where does the data for this scenario come from?
- Recommend current best practices to improve processes and solve operational issues.
- Compare and contrast best practices for improving patient satisfaction.
- Make recommendations on improving communication and reducing knowledge gaps between staff and patients.
- Describe the key stakeholders and the importance of addressing their needs.
- Describe who the stakeholders are.
- Discuss the implications of not communicating to stakeholders.
- Describe effective strategies for communicating the strategic vision of the organization to key stakeholders.
- Justify the need for the communication plan.
- Describe the approaches and tools for a health communication plan that incorporates the mission and vision.
- Describe how the communication plan will be evaluated.
Submission Requirements
- Structure: Assignment should be formatted as an executive summary.
- Length: 2–3 pages (not including the reference page).
- References: Cite at least three current scholarly or professional resources.
- Format: Use APA style for references and citations.
- Font: Times New Roman font, 12 point, double-spaced.
- Demonstrate effective communication through writing and proper use APA style.
Requirements: 2-3 pages not including the reference page
