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Pillsbury Cookie Challenge

May 19, 2023

Respond to the following questions in a maximum of four pages, following this format guide: 12 pt font with a ‘normal’ font such as Times New Roman 1.5′ line spacing default margins No title page Name/A# in the document header Page numbers in the footer References in APA format, reference page not included in four page limit No spelling or grammatical errors Question/answer format (i.e. non-narrative) You will have points deducted for not following the format instructions. Questions to be answered based on the ‘Pillsbury Cookie Challenge: 1) What are the main challenges facing the Pillsbury team? 2) What would you have done (as Pillsbury) based on the results of the customer insights, and why? 3) Use two academic sources to create one additional customer insight study that you would suggest to Pillsbury to learn more about a different customer segment. Explain the research question you would develop, to who, why it is important, your research methodology (with rationale) and how your reference articles relate. You can assume you have unlimited resources available to you.

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