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Read the case study uploaded to Moodle titled “The Netflix

April 30, 2022

Read the case study uploaded to Moodle titled “The Netflix effect” in Thailand by Pirongrong Ramasoota, Abhibhu Kitikamdhorn (you can find it in a PDF format at the top part of the course’s page, right below the shortcuts). Here is a link to the publisher’s page of the case study too. Answer the following questions:

Identify and discuss the nature and type of marketing issues in the case (25%)

Were these strategies/tactics/actions implemented? (10%)

What were the consequences of the taken strategies/tactics/actions? (15%)

Were procedures in line with existing codes of practice, policy, or theories? (25%).

Design possible recommendations aimed at provided better responses or fixing the identified issues (25%).

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