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Short-Term IMC Program Plan

May 20, 2023

Additional instructions just for making more sense to you:

·
Company that you need to focus on: Vegemite, tell me if you need the previous assignment.

·
Be aware no more than 15 slides (I guess it’s PowerPoint), I’m not pretty sure the exact word count because it doesn’t require, but I estimated 1000 words. Tell me if there is need of more words, then I will make extra payment for additional words.

·
You may do some diagrams for some parts in PPT.

Information guideline for you (Week lectures are uploaded into attachment):

Part I

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Objectives setting can be found at week 7 lecture

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Target audience can be found at week 5 lecture

Part II

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Choice of marketing communication mix: make sure it must be suitable for Vegemite’s case with restricted budget of $50 000, it’s not much money though, your choice. Choices can be found at week 8,9,10 lectures.

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6-moths Media schedule: Reach, Frequency and Continuity can be found at week 11 lecture. It’s the major part of this paper, make sure the schedule is reasonable.

Part III

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Campaign evaluation methods can be found at week 11 lecture. It’s a main part as well.

#ShortTerm #IMC #Program #Plan

IMC, PLAN, Program, ShortTerm

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