Our Services

Get 15% Discount on your First Order

Strategic Marketing Plan/Marketing Metrics The owners of The Westside Coffee

February 13, 2022

Strategic Marketing Plan/Marketing Metrics

The owners of The Westside Coffee Company have asked you to help them define their target audience a bit more clearly.

Create a 4- to 6-slide Microsoft® PowerPoint® presentation in which you develop a consumer persona for each of the five segments using the Westside Coffee Company Customer Segments.

Make an annual marketing plan for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Reference Week 2 estimates to bring forward these costs as well.

Do a breakeven analysis using the following assumptions.

Retail Coffee Shop Store:

Price of a cup of coffee: $6.00
Profit per cup: $4.00
Average daily customers: 750 customers

Grocery store:

Retail price for bagged product: $9.99 per bag
Profit per bag: $3.33
Monthly sales of bagged coffee: 250 bags

Calculate the total marketing budget range for both the coffeehouse and the bagged coffee separately. Adjust to ensure the marketing budget falls between 7% and 10% of profits.

the PowerPoint presentation, marketing calendar, and budget analysis as 3 separate documents.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Select a training topic, and develop a training needs analysis

Select a training topic, and develop a training needs analysis and learning objectives as part of your initial training and development program design. Introduction For this assessment, you will create the initial design of your training and development program for an organization of your choice, including the selection of a

FIELD ASSIGNMENT: What does this discomfort tell you about your own

Goal: The goal of this assignment is to expand your cultural understanding by conducting a field assignment in an unfamiliar environment. Choose an environment (event, activity, function) that you would not normally visit or participate in that has a different ethnic, class, religious, gender, and/or sexual orientation from your own.

There are two major forces acting against each other when

There are two major forces acting against each other when it comes to government healthcare programs such as Medicare and Medicaid. On one end, you have the forces pushing to privatize the programs and to relinquish the government’s role in providing healthcare. On the other end, you have the forces

Write two different introductory paragraphs for this narrative topic. “The

Write two different introductory paragraphs for this narrative topic. “The Negative Effects of Alcohol on Pregnant Women” . Remember the introduction should grab the reader’s attention. Since this topic is a narrative one, the thesis may be implied or explicit. Traditionally, a thesis should be the last sentence of

What kinds of cyber-attacks have you experienced?

Description These are the assignment requirements Fully explain each of the following: What kinds of cyber-attacks have you experienced? Have you had a computer that was infected with a virus? Have you been unable to use a site by experiencing a DoS attack or downloaded spyware or a Trojan horse?

How does the U.S. Tax Model Compare?

In 2017, Motley Fool reported that the U.S. Government spends about $2.7 trillion for various kinds of social insurance (Social Security, Medicaid and Medicare, unemployment compensation, veterans’ benefits, and the like). Please click here to view their report. In addition, another $604 billion, or 15.3% of total spending, went for

Only needs to be 2-4 Paragraphs One of your best

Only needs to be 2-4 Paragraphs One of your best friends has learned that you are taking a course in Managerial Accounting! Your friend is a guitarist, and he/she is considering opening a small factory in the town where you both live to produce and sell custom-made wood guitars. The

Compare in your own words Plato’s Moral Views with Aristotle’s Moral

There are only 3 reaction papers required for the whole semester and these will be submitted at the assignment board. The reaction paper will serve as a take home examination. The deadline for submission is posted at the class schedule (Confer class schedule). Upon reading the assigned topic from the

MKTG 300 Brand Analysis and Recommendation Project: Market Analysis of

Seen, and done well Seen, but not developed Not seen Comments The writer begins with a brief overview of the macro level, or “environmental scan.” The “scan” develops to address a variety of perspectives on the market, e.g. tech forces, consumer trends,

Accounting ways – Premium Paper Help

Premium Paper Help is a professional writing service that provides original papers. Our products include academic papers of varying complexity and other personalized services, along with research materials for assistance purposes only. All the materials from our website should be used with proper references.

Show the problemsin defining justice as explored throughout Bk. I of

It turns out some cliches are true. This is especially the case when it comes to writing and the adage “good writing shows, it doesn’t tell.” This paper is going to ask you to show the problemsin defining justice as explored throughout Bk. I of Plato’s Republic. You’ll want to

Identify a specific ethical issue in human services practice. Examples

For this assignment, students will watch the movie August: Osage

For this assignment, students will watch the movie August: Osage County and the person you are evaluating/assessing is “Violet Weston”. Must be in APA format 4-5 pages. Be sure to answer each question for maximum points. 1. Review and describe the presenting problem noted in the case. 2. Identify and

I need help with this PowerPoint Requires Lopeswrite Assessment Description Educators have the responsibility of fostering caring classroom

I need help with this PowerPoint Requires Lopeswrite Assessment Description Educators have the responsibility of fostering caring classroom environments that promote acceptance and understanding for all students regardless of their culture, cultural heritage, ethnicity, language, religion, socioeconomic status, gender identity/expression, sexual orientation, or abilities/disabilities. Additionally, teachers need to be prepared

INSTRUCTIONS: A. PLEASE FOLLOW THE INSTRUCTIONS FOR THIS ASSIGNMENT. B.

INSTRUCTIONS: A. PLEASE FOLLOW THE INSTRUCTIONS FOR THIS ASSIGNMENT. B. FAILURE TO FOLLOW THESE INSTRUCTIONS COULD RESULT IN STUDENTS GETTING A ZERO FOR THIS ASSIGNMENT. C. SUBMIT ONE DOCUMENT WITH ALL THREE PARTS TO THIS ASSIGNMENT. D. LABEL EACH PART AS FOLLOWS: PART ONE: ASSESSING YOUR WIN-WIN APPROACH PART TWO: ASSESSING YOUR

Week 5 – Discussion – Security Zones Please watch the

Week 5 – Discussion – Security Zones Please watch the following video: Is The Purdue Model Dead? (Links to an external site.) What are your thoughts around whether the model is dead? Do some additional research (hint – peer reviewed journals/articles) to support your position/view. *****need one page content

Geologic maps

Open the link to Reading Geologic Maps at https://courses.lumenlearning.com/geo/chapter/reading-maps/ Part 1. Skim through the content of this webpage and then using the first material presented answer the following questions. You will be collecting data for your mapping project and you will do the exact same steps at the 2 other

Research and develop a Focus Paper designed around a Topic

Research and develop a Focus Paper designed around a Topic Area. Crime scene handing from evidence identification, processing, comparative analysis, chain of custody, and court presentation is critical to the investigative process. Develop a research paper on the various methods of crime scene search, evidence identification, collection, and legal