The board has called a meeting to see how the

 

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”

When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation. 

Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization 

Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.  (attached)

( 10–15 slide PowerPoint with 200–250 words speaker notes per slide –  Identify the variables of the marketing mix and gain skill in combining them. )

  . 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Write a 3 pages using APA format outlining the McMurray

Write a 3 pages using APA format outlining the McMurray Test. By answering this question Is _____________ special test (I) more accurate in the diagnosis of ______________ injury (P) compared with a comparative test (C) to achieve the most reliable diagnosis (O)?, Research the information needed to answer the question

A. Analyze global warming and globalization through the lenses of

A. Analyze global warming and globalization through the lenses of the natural and applied sciences and the social sciences.  First,  analyze your issue or event in Globalization through natural and applied sciences by exploring the following questions:  • How does this issue or event provide a social commentary through the

Identify and then clearly and vividly describe your object. In

Identify and then clearly and vividly describe your object.  In your assignment, describe what you SEE. Use your own words to vividly describe the object below in PDF. Also include:  -designer / artist and title – date of creation – medium – dimensions Submit an MLA formatted document. Research will

The owner of a privately held medical pharmaceutical company whose

The owner of a privately held medical pharmaceutical company whose name is CVS and has a successful past coming up with medical solutions to current challenges regarding severe diseases. Recently they decided to develop a COVID-19 vaccine that will be 98% effective and can be ready in the next 90

A Restaurant have an interest in creating a new grading

 A Restaurant have an interest in creating a new grading system for their customers with a new application. This is critical as the restaurant wants to delivery high standard satisfaction outcomes to improve and standardize the quality of the service they deliver and to have the possibility to partnership with

Identify and select a leader that they have access to

Identify and select a leader that they have access to and that they would identify as a servant leader. The student willinterview the leader to obtain the following information: How do they get others committed to their vision or mission? How do they react if they have an employee that

Researchers are interested in the effectiveness of a particular treatment

 Researchers are interested in the effectiveness of a particular treatment for insomnia. They contact 50 insomnia sufferers who responded to a newspaper advertisement to participate in the study. Each participant is given a pill with instructions to take it before going to sleep that night. The pill actually contains milk

Steel production is an energy intensive industry. Shandong Iron and

   Steel production is an energy intensive industry. Shandong Iron and Steel Group, from China, is the 12th producer of steel in the world. In 2014 they produced 23.3 million tonnes of steel. Most of the energy required for the production of steel is used in the blast furnace.  In

1. When developing a naming convention, what is the most

  1. When developing a naming convention, what is the most important quality to keep in mind?  A. Logic  B. Consistency  C. Tradition  D. Filename length 2. What Microsoft program is frequently used to develop pictorial representations of a database’s logical relationships?  A. Excel  B. Word  C. Access  D.Visio 3.

Consider that learning disabilities can be mild to severe, but

Consider that learning disabilities can be mild to severe, but there is no doubt that learning is hindered when appropriate measures are not taken to support learning. As technology improves, so does instruction and support for learners via technology, including assistive technology. The rapid increase in use of technology in

In Week 3, you conducted research into your academic program

  In Week 3, you conducted research into your academic program to learn more about what skills you would get from your courses, and how you might leverage what you learned to secure an internship or job in your field of interest. Last week you explored education and training requirements,

Prepare: Prior to beginning work on this discussion forum, in

Reflect: Reflect on the characteristics of a critical thinker. Critical thinking gets you involved in a dialogue with the ideas you read from others in this class. To be a critical thinker, you need to be able to summarize, analyze, hypothesize, and evaluate new information that you encounter.   Write: For this

Review the following research questions. Is the use of soap

  Review the following research questions. Is the use of soap and water or alcohol-based rubs more effective in preventing nosocomial infections? How effective are anti-depressive medications on anxiety and depression? For patients of 70 years and older, how effective is the use of the influenza vaccine at preventing flu

Keenan is tackling a major theme of human rights activism

Keenan is tackling a major theme of human rights activism and advocacy in “mobilizing shame.” How would you put that theme into your own words?  How do the two central examples of Somalia and Kosovo further or limit Keenan’s argument? How would you unpack the following paragraph (from page 446)?“A

Research paper focusing on the company Home Depot – its

Research paper focusing on the company Home Depot – its competitive forces, its overall value chain, and how Information Technology/Information Systems is enhancing its value chain to provide competitive advantage.  Use section title (outline) as follows: Describe Porter’s Five forces and value chains in general. Describe how Information Systems assists

IT Security Breaches

 Description In Target’s 2013 holiday data breach and cyber-attack, data belonging to millions of customers was disclosed. The hackers in the Target attack used legitimate credentials to initially enter the system. In 500 or more words, address social engineering and the most likely way the attackers used valid credentials to

1. Based on the readings for this week discuss what

  1. Based on the readings for this week discuss what is your position on diversity in the workplace? How would you describe your attitude toward diversity? Be detailed in your analysis.  This is to be in narrative form. Bullet points should not to be used. The paper should be