This Case 3 focuses on how a large, well-respected financial

 

This Case 3 focuses on how a large, well-respected financial institution can seriously put its reputation at stake and what happened to bring that about.

Begin by watching the following series of videos:

WatchMojo.com. (2016, September 15). Wells Fargo scandal: 5 things you need to know! [Video file]. Retrieved from https://youtu.be/zLm9c9rdrfQ.

Senator Elizabeth Warren. (2016, September 20). Senator Elizabeth Warren questions Wells Fargo CEO John Stumpf at Banking Committee hearing [Video file]. Retrieved from https://www.youtube.com/watch?v=xJhkX74D10M.

C-SPAN. (2017, October 3). Sen. Warren to Wells Fargo CEO: “You should be fired.” (C-SPAN) [Video file]. Retrieved from https://www.youtube.com/watch?v=AyVr4qcn8EM.

CBS News. (2018, August 3). Wells Fargo whistleblower on fraudulent banking practices [Video file]. Retrieved from https://www.youtube.com/watch?time_continue=309&v=mua-_cQOC5Q.

Pope, K. (2017, April). How whistle-blowers shape history [Video file]. Retrieved from https://www.ted.com/talks/kelly_richmond_pope_how_whistle_blowers_shape_history.

And finally, read the follow-up:

Flitter, E. and Cowley, S. (2019). Wells Fargo says its culture has changed. Some employees disagree. The New York Times. Available in the Trident Online Library, ProQuest database.

These optional sources might also be useful to you:

Armstrong, R., and Noonan, L. (2019). Wells Fargo: repairing a damaged brand. FT.Com, Retrieved from ProQuest in the Trident Online Library.

Forbes (2014). 10 simple ways to improve your reputation. Retrieved from https://www.forbes.com/sites/yec/2014/01/28/10-simple-ways-to-improve-your-reputation/#6cd6373e6b9f

Iraci, J. (2017). The complex process of managing reputation risk. The RMA Journal, 99(10), 40-43. Retrieved from ProQuest database in the Trident Online Library.

MarketingWorks (2014). 6 ways to rebuild reputation with PR after a crisis. Retrieved from https://marketingworks360.com/2014/03/marketing-tips/6-ways-to-rebuild-reputation-with-pr-after-a-crisis/

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Patient with Otitis Externa ZM is an 8-year-old male who

  Patient with Otitis Externa ZM is an 8-year-old male who is brought to the clinic by his mother for complaints of acute left ear pain. She has recently picked him up from a week-long stay at camp, and he stated his ear hurt so bad he was crying. When

Being an effective communicator: Why is it important for a

  Being an effective communicator: Why is it important for a manager to be an effective communicator? Can a manager be effective if they are not a good communicator? Explain. Have you ever experienced this in your own job? Explain. Grapevine communication: What kind of impact can grapevine communication have

Consultation, Supervision, and Advocacy Plan

Description Introduction For this assignment, imagine you have been contacted by an agency in your community to provide consultation on how they might improve their services to clients. The agency is concerned that clients with serious counseling issues are “falling between the cracks” when they are referred to others in

Coastal New Orleans

The original City of New Orleans is founded on naturally occurring river levees on the Mississippi River in the lower delta. It was surrounded by lower swampy delta land in a hot subtropical climate and would seem to be a foolish place to put a city. And yet history indicates

Law enforcement officers use two methods to investigate possible criminal

Law enforcement officers use two methods to investigate possible criminal activity: reasonable suspicion and probable cause. Reasonable suspicion means officers have a reasonable belief, sometimes called a hunch, that criminal activity may have occurred. They have no hard evidence to support their belief. Probable cause is more concrete. Probable cause means officers

Human Trafficking in the United States.

 For this assignment, you will locate the four (minimum) required sources for your final research paper in the course. You need peer-reviewed, scholarly sources that must be obtained from the FIU Library Databases that you learned about at library training. You will provide a properly formatted Title Page (in perfect

https://www.mediafire.com/file/g46cphwfiwk3wzg/Respond_1_week_13_Family_.docx/file https://www.mediafire.com/file/q80zfcyo8wyutv8/Respond_2_week_13_Family_.docx/file Please read and respond to at leas Nursing Assignment Help

Please read and respond to at least two of your peers’ initial postings. In your responses, you may consider the following questions: How do your answers compare to those of your peers?  How are they similar or different? What is something surprising about your peers’ responses? What additional information can

Complete your required reading. In a 3-4 page paper, address

Complete your required reading. In a 3-4 page paper, address the following: Critique the ACHE Code of Ethics with the Code of Medical Ethics put forth by the American Medical Association. Develop a list of similarities and differences between the two codes. Choose any one of the cases listed in

Introduction The dominant theme of the latter decades of the

   Introduction The dominant theme of the latter decades of the 20th century and on into this one as well has been that of “globalization” in its many guises – cultural (e.g., the “McDonaldization” of the planet); economic (e.g., the Bretton Woods post-WWII “international economic order”); political (e.g., the “democratization”

Please write a brief report listing the controls tested and

Please write a brief report listing the controls tested and the result of the test. You may express your opinion or thoughts on the findings. The goal is familiarize everyone with an Audit Report related to FISMA. I am looking for 500 to 600 words, using APA Style formatting. 100%

see attached Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission

see attached Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reducing Alarm Fatigue within the ICU

 In this assignment, students will pull together the change proposal project components they have been working on throughout the course to create a proposal inclusive of sections for each content focus area in the course. At the conclusion of this project, the student will be able to apply evidence-based research

Optimal sizing and location of multiple distributed generation for

 INSTRUCTIONS  Optimal sizing and location of distributed generation for minimizing loss and voltage drop using firefly algorithm Reference Format: IEEE style Writeup format: IEEE Test bus: IEEE 118-bus and 33-bus Number of pages: 7 The MATLAB code should be implemented to determine 1. The optimal location and the sizing of

Week 5: Resource Management in Project Management (graded) 33 unread

Week 5: Resource Management in Project Management (graded) 33 unread replies.33 replies. As a project manager, part of your responsibility will be identifying resources that you have available and those resources that you may need in addition to what is currently available. Once you know what physical and human resources

Discuss about sushilicious promotional mix?

Paper details 1) Based on what we discussed in class about segmentation what is according to you the most appropriate segmentation method to segment sushilious customers? 2) What do you think of sushilicious promotional mix? is there anything in it that you’d have done differently ( if so what and