Toolbox Exercise – Competitive Profile Matrix (CPM) NOTE REGARDING TOOLBOX

 

Toolbox Exercise – Competitive Profile Matrix (CPM)

NOTE REGARDING TOOLBOX EXERCISES – These exercises are meant to be cumulative in nature. Each week we will perform an exercise that will serve as the foundation for your Strategic Plan and Final Presentation. Your frame of reference for these exercises should be the shoe company you manage on the Business Simulation Game.

This exercise is used as a tool to help identify a firm’s major competitor and the strengths and weaknesses of both the firm and the competitors. Note: this tool includes both internal and external issues, but in a broader context than the IFE and EFE matrices.

·  Identify 5 to 10 critical success factors. These items are more important for any company competing in the industry. Examples: market share, product quality, brand recognition, distribution network, supply network, location, production capacity, etc…

·  If the list is rather lengthy, you may eliminate the less important items and repeat the exercise. For example, eliminate the bottom 20-30% of the items which got no or few votes.

·  Calculate the average score for each item. This will become the weight to be used in the next step. The total should be 100. If you need to make minor adjustments to the score to equal 100, do so.

·  Define your main competitors. List your company and your competitor on the top of the matrix (please refer to example).

·  Now rate how each company is doing in regards to each critical success factor and rate using a scale of 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness.

·  Computer and note the weighted score for each item by multiplying the weight times the rating. For example, an item with a weight of 25 and a score of 2, the weighted score would be 50.

·  Add all the scores to get a total score for each company on the CPM.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Financial Management: Report of futures trading

Pick an industry and job of their choice that utilizes commodity futures trading. The report will provide details of the industry, job requirements and corporate goals. The student will develop strategies for that particular company to maximize profits while limiting risk associated to the industry. The goal of the report

You have been working on a group project with several

  You have been working on a group project with several other students. The project has generally been going well, but one person on the project has not been pulling his or her weight, relying on everyone else in the group to complete the project. The group has discussed this

Discussion Week # 14 What are the ways in which

  Discussion Week # 14 What are the ways in which a population health focus might be applied in transforming the health care delivery system?   Rationale must be provided 400 words in your initial post  Minimum of two scholarly references in APA format within the last five years publishe

A three-page research paper covering the following topics: Define project

A three-page research paper covering the following topics: Define project cost terms and tell how each is used in estimating project cost. Compare and contrast analogous, parametric, and bottom-up methods of estimating costs. Describe issues in project cost estimating and how to deal with each. Describe the earned value management

There are 7 different articles about marketing and sales distribution.

  There are 7 different articles about marketing and sales distribution. Read each one and write a separate response to each (total of 7 different subject blog posts). Each posts should be around 250 words.Your posts should tackle something you have found intriguing, a practical application of what you have read about,

(At least) One slide for each topic below. Reference is

(At least) One slide for each topic below. Reference is suggested below. You can use additional references if needed.  No images. No bullets. Need more description.  Topics: 1. What are the different tools used in optimizing web pages? How are they designed? Reference: Terrance, A. R., Shrivastava, S., Kumari, A.,

1. How does digital technology and social networks affect our

 1. How does digital technology and social networks affect our social and interpersonal skills?  2. Is social media actually making us less social?  3. How do you predict social networks and digital communications will continue to shape  our society?  Conceptualize and address these questions under the light of social media’s

Directions: Discussion Overview: As stratification has been described in the

  Directions: Discussion Overview: As stratification has been described in the readings and learning materials, there are different areas that are portrayed, including social class, occupation, education, and gender. As we consider education as part of stratification, we can look at the many ways we are impacted by education. Instructions

I will include some of the readings from the chapters

I will include some of the readings from the chapters for you to use. Please be sure to be persuasive . I have included papers on professional work, factory work, and service work so please read them and include some information in the writing !!! ( This step is very

Deliverable Length: 4–6 pages (not including cover page and resource

Deliverable Length:   4–6 pages (not including cover page and resource page) You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials.

Why does Marquis think abortion is immoral? What is his

Why does Marquis think abortion is immoral? What is his argument? Thomson argues that abortion is permissible, at least in a wide range of cases. What are those cases and what is/are her arguments?  Do Marquis’s arguments challenge those of Thomson, or can one endorse both positions without contradiction? Justify

RESPOND TO THIS POST 150 WORDS Recovery in my opinion

RESPOND TO THIS POST 150 WORDS Recovery in my opinion is a more crucial factor in an athletes ability to perform from day to day. Because if an athlete has gone through a game or a workout. Then, the next day it is ok to be a little sore but

Public Administration

 Description Provide a summary of the required module readings. Be sure to discuss and analyze key perspectives from Module 7 readings. Include in your discussion a clear linkage between key perspectives and at least the following learning objectives: An understanding of the role and responsibilities of government organizations in society;

HCA 333 Week 3 DQ 1 External Controls Nursing Assignment Help

This archive file of HCA 333 Week 3 Discussion Question 1 External Controls includes: In a 250-300 word post, discuss a minimum of 3 problems as identified by providers, with government regulation of long-term care. Include a minimum of one APA citation from a scholarly reference to support your assertions.