TWO TASKS TO BE COMPLETED BELOW: TASK 1 COMPETENCIES 3081.1.1

TWO TASKS TO BE COMPLETED BELOW:

TASK 1 COMPETENCIES

3081.1.1 : The Impact of Innovation

The graduate identifies the impact of innovation in personal and professional settings.

3081.1.2 : Techniques of Strategic Management

The graduate utilizes evidence-based techniques to make strategic decisions.

3081.1.3 : Business Strategy and Analysis

The graduate applies appropriate business practices to formulate recommendations that impact organizational effectiveness.

INTRODUCTIONToday’s business environment is characterized by a competitive intensity that requires innovative thinking and strategic decision-making competencies. As a business professional, it is essential that you apply the principles of design thinking and strategic decision-making to positively influence the effectiveness of a business in its markets. In this task, you will provide a market entry overview, using the following scenario.SCENARIOA U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”

The company’s founders have created an organizational culture of innovation. They have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs. The founders have cultivated a company culture in which employees and founders are considered equal partners. The company structure is decentralized, and all employees can access the founders at any time for collaboration, shared decision-making, or relationship building. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions.

The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.

Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 6.56% of global fish exports (Department of Fisheries, 2019).

The company’s goal of the market expansion into India is to be the first foldable fishing boat manufacturer reaching the country. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for uses in calm water, and the boat can be recycled. The product retails for U.S.$200.

Traditional fishers use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).

The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India in order to reduce the waste products in the nation’s landfills.

This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would have to manufacture a new foldable boat made from used plastics in India with an environmentally friendly, waterproof coating.

The new foldable boat could be designed in several ways, and the company would need to test a series of paper products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group.

The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers that represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable, qualitative data about the product use and effectiveness.REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A.  Discuss aspects of the company from the provided scenario by doing the following:

1.  Describe in detail how the company’s culture could affect the market entry strategy.

2.  Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.

3.  Describe in detail how each of the following aspects from the scenario affects the company’s decision-making process:

•  company culture

•  organizational structure

•  strategic direction, including mission and vision statements
 

B.  Discuss the company’s product from the provided scenario by doing the following:

1.  Describe specific characteristics of the emerging market that affect the company’s product.

2.  Discuss how a product design change would meet the emerging market characteristics identified in part B1. Support this discussion with details from the scenario.

a.  Discuss in detail each of the stages of the design thinking process the company would undergo in the design of the product for the emerging market from part B2.
 

Note: Remember that design thinking is not the same as the decision-making process from part A3.
 

b.  Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the product from part B2:

•  company culture

•  emerging market culture

•  company ethics

•  emerging market ethics

•  organizational structure

•  global legal systems
 

C.  Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
 

D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

E.  Demonstrate professional communication in the content and presentation of your submission.

TASK 2 COMPETENCIES

3081.1.2 : Managing Risk

The graduate utilizes evidence-based techniques to make strategic decisions.

3081.1.3 : Elements of Business Strategy

The graduate applies appropriate business practices to formulate recommendations that impact organizational effectiveness.

INTRODUCTIONToday’s business environment requires competency in managing risk and in selecting a business strategy based on a company’s internal and external analyses. In this task, after reviewing the scenario, you will discuss the market entry risk/reward ratio; analyze the company’s strengths, weaknesses, opportunities, and threats (SWOT); and recommend a business strategy. As you complete the task, think about past projects you may have worked on that required evaluating risks and conducting risk analyses.SCENARIO

A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”

The company’s founders have created an organizational culture of innovation. They have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs. The founders have cultivated a company culture in which employees and founders are considered equal partners. The company structure is decentralized, and all employees can access the founders at any time for collaboration, shared decision-making, or relationship building. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions.

The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.

Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 6.56% of global fish exports (Department of Fisheries, 2019).

The company’s goal of the market expansion into India is to be the first foldable fishing boat manufacturer reaching the country. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for uses in calm water, and the boat can be recycled. The product retails for U.S.$200.

Traditional fishers use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).

The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India, in order to reduce the waste products in the nation’s landfills. 

This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would have to manufacture a new foldable boat made from used plastics in India with an environmentally friendly waterproof coating. 

The new foldable boat could be designed in several ways, and the company would need to test a series of paper products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group. 

The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers that represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable, qualitative data about the product use and effectiveness.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A.  Reflect on at least two potential risks the company in the given scenario encounters in entering the new market, including a detailed description of the impact to the company.

B.  Conduct a SWOT analysis of the company in the given scenario by doing the following: 

1.  Identify two internal strengths of the company.

2.  Identify two internal weaknesses of the company.

3.  Identify two external opportunities for the company.

4.  Identify two external threats to the company.

C.   Identify two strategic recommendations for the company in the given scenario that are based upon the SWOT analysis results in parts B1 through B4.

1.   Justify a strategic recommendation from part C by explaining in detail the benefits of the recommendation to the company.

D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

E.  Demonstrate professional communication in the content and presentation of your submission.

File RestrictionsFile name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

McDonaldization of Education

Weber argued that the society was actively moving away from traditional ways of life to an increasingly rationalized way of life. He uses the example of bureaucracy and the increasing reliance on technology to support his idea of rationalization. Bureaucracy, for Max Weber, and McDonaldization, for George Ritzer, represent a

Analyze the case and describe how the company mentioned was

Analyze the case and describe how the company mentioned was able to develop a successful IT strategy. How did the company plan and implement the strategy? How is the company supported by the IT strategy? You should identify at least three scholarly and independent sources utilizing services such as (but

The U.S. Electoral College System: Fair or Unfair?

 Description: In this assignment, you will first write your conclusion; then, you will write your abstract. The following components are requirements of the assignment: Conclusion (150-200 words): Revisit the controversy. Emphasize the seriousness of the controversy. Answer the “So what?” question. Suggest a general solution (optional). Call for awareness/action. Leave

Reply to: Naturalistic approach is where researchers observe behaviors as

Reply to: Naturalistic approach is where researchers observe behaviors as they would appear in a natural environment (Myers & Hansen, 2012). In this approach researchers have to be careful that they don’t experience reactivity. Reactivity is where subjects modify or change their behavior when they feel they are being observed

Answer the following questions in a short paper: 1.What functions

Answer the following questions in a short paper: 1.What functions and capabilities does project management software  provide that you cannot do easily using other tools such as spreadsheet  or database?  2.Do a comparative analysis of MS Project and the three other software  tools you researched.  This can be in the

safety in the United Arab Emirates

 Remember simple and easy words as English is my second language. Remember the typed summary should follow APA style in-text citation. A reference list of the articles should also be included. Format: Introduction: • A brief idea of the topic (75- 100 words) = its all about safety in the

Your Research Paper must include the following: • Introduction: An

Your Research Paper must include the following: • Introduction: An introduction that articulates the purpose and intent of your paper. • Deming Portrait and Theoretical Background: Incorporate a brief biography of Deming and be sure to include his contribution to the field of management and why he is considered one

You are the new director of a child care center

 You are the new director of a child care center that has had some marketing and public relations issues in the past. In the interest of making a fresh start, the board of directors has asked you to evaluate the strengths of the center and create a marketing plan. You

“The trade war between the United States and China that

“The trade war between the United States and China that escalated in 2019 was the outcome of the mercantilist policy adopted by these countries. Give your opinion on this statement with proper use of facts and examples.” OR, “Describe the trade theory of Mercantilism, give examples, and then see if

Reflective Journal (No less than 150 words). What caught your

 Reflective Journal (No less than 150 words). What caught your attention about this lesson and why?  Assignment (No less than 300 words) Think of different, specific, examples of things you have learned through the types of conditioning discussed in this module.  Explaining the behaviors you learned, and identify the key “components”

Project Use APA 7th Edition to format the paper. Provide

 Project  Use APA 7th Edition to format the paper. Provide the following information about the ten (10) articles including summarizing the following sections. Reference back to the Guidelines for Evaluating a Research Article to determine if the authors addressed each section. Title – Add the title of each article at

Topic- white-collar crime find 1 recent peer-reviewed academic journal article

Topic- white-collar crime   find 1 recent peer-reviewed academic journal article (within the past 3 years) that closely relates to the concept. Your submission must include the following information in the following format: DEFINITION: a brief definition of the key term followed by the APA reference for the term; this

Research the range of contemporary issues teenagers face today. In

  Research the range of contemporary issues teenagers face today. In a 500-750 choose one issue (besides teen pregnancy) and discuss its effect on adolescent behavior and overall well-being. Include the following in your submission: Describe the contemporary issue and explain what external stressors are associated with this issue. Outline

Online radio is een dienst waarmee gebruikers via internet naar

Online radio is een dienst waarmee gebruikers via internet naar radioprogramma’s kunnen luisteren. Webcasting is de algemene term voor de methode om audio via internet te verzenden. Het maakt gebruik van digitale audio-opname, maar maakt geen gebruik van draadloze transmissie. De service is populair bij mensen die vanaf hun computer

Homelessness among US veteran community

The purpose of this assignment is to integrate theory and advanced concepts in macro/micro practice. The focus is intended to cover course readings, issues informed by current events in the environment and your own research. Answer each section of the question and be sure to integrate readings from the bibliography