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Understanding the Consumer

February 13, 2023

Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician. Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician. Discuss how the doctor’s information is positioned to make him or her a good choice. What types of information are included? What types of information do you feel are missing? Why do you feel this is important from a marketing perspective? Make 2 recommendations for ways to influence that decision at different points in the process. How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site? NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

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