VIDEO LINK- Watch the Patagonia Video (11:32) Video link



  • Watch the Patagonia Video (11:32)
  • Read the case study on pp. 157-158   
  • Complete Exercise 7-3 regarding your organization’s ethics. If you are not currently employed, consider an organization for which you have worked. 

Initial Post 

In a Word Document, answer the following two questions from the Patagonia case study:

  1. What values are important at Patagonia? 
  2. How do values play an important role in attracting and retaining top employees? 

Additionally, describe the ethics that are in your organization (or previous org). What’s it like for you to work in such an environment?