Week 6 Assignment – Part B: Developing Marketing Strategies Overview

 

Week 6 Assignment – Part B: Developing Marketing Strategies

Overview

Using the same hypothetical company from  Part A: Marketing Plan Input, for this assignment, you will focus on  the company’s branding strategy, primary and secondary target markets,  positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. 

***The attached is the company from Part A****

Instructions

Create the second part of your marketing plan in 5–7 pages using the Part B Marketing Plan Template [DOCX]

1. Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan. 

2. Develop a branding strategy for your product or service that  covers the brand name, logo, slogan, and at least one brand extension. 

3. Analyze the primary and secondary markets that you want to target,  including the demographic profile (age, gender, ethnicity),  psychographic, professional, and geographic profiles. 

4. Prepare a positioning statement that depicts your position using a  perceptual map that shows your company’s position against its  competitors.  

5.  Explain the main reasons why the brand name, logo, slogan, brand  extension, and positioning statement are right for the identified target  market. 

6.  Use at least three sources to support your writing. Choose sources  that are credible, relevant, and appropriate. Cite each source listed  on your source page at least one time within your assignment. For help  with research, writing, and citation, access the library or review library guides.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

The production manager has asked you to purchase a replacement

The production manager has asked you to purchase a replacement numerically controlled (NC) plasma-cutting machine for the metal fabrication shop. She has provided you with the manufacturer’s number and model number for two models and indicates that the performance of either machine is perfectly acceptable. The existing tooling and fixtures

Presentation: The advanced practice nurse is preparing to examine the

  Presentation: The advanced practice nurse is preparing to examine the economic, financial, and political factors that influence the delivery of healthcare and policy reform. There is a need to develop strategies to influence, implement, and evaluate current policy. This presentation will examine a health policy and its influence on a

For this week’s discussion, please think about your professional role

  For this week’s discussion, please think about your professional role and organization. What trends in your profession are you most excited about? What are some future challenges in healthcare human resources management that you see for your profession? Your organization? Based on what you have learned in this course,

Community Development Process – Premium Paper Help

Premium Paper Help is a professional writing service that provides original papers. Our products include academic papers of varying complexity and other personalized services, along with research materials for assistance purposes only. All the materials from our website should be used with proper references.

Post a discussion constructed as the ‘P’ (treatment plan) that

  Post a discussion constructed as the ‘P’ (treatment plan) that completes the partial SOAP note accessed through the link above. Include in the discussion: Your treatment “Plan” for the first two diagnoses (see note below on how to structure the ‘P’) Citations for each of the evidence-based practice (EBP)

What are the characteristics of anomaly detection? What are the

  What are the characteristics of anomaly detection?  What are the detection problems and methods? What are the statistical approaches when there is an anomaly found? Compare and contrast proximity and clustering based approaches.  In an APA7 format answer all questions above.  There should be headings to each of the

PLEASE SEE ATTACHED DOCUMENTS FOR THIS ASSIGNMENT MUST BE APA

PLEASE SEE ATTACHED DOCUMENTS FOR THIS ASSIGNMENT  MUST BE APA FORMAT . Paper should be 4-5 double-spaced pages of content in length  ,    Headings should be included and must conform to the content categories listed (i.e., Policy Evaluation, Policy Analysis, Conflict Resolution and Consensus Building, etc.). TURN IT IN

Overview You have been selected to be a speaker at

Overview You have been selected to be a speaker at a Professional Development Seminar. The topic of discussion is “How to protect yourself from computer crimes.” Instructions Write a 3–4 page paper in which you: Select a computer crime of your choice for your speech at the seminar. Imagine you

Planning for Agile, Extreme, and Hybrid projects happens just in

  Planning for Agile, Extreme, and Hybrid projects happens just in time, rather than at the beginning of the project as in Traditional projects.  Because of this do you feel that traditional projects take longer? Using the lens of planning, what are some benefits of planning using a traditional project

Week Two- The Impact of Stress Eustress and Distress affect

  Week Two- The Impact of Stress Eustress and Distress affect the physical functioning of the body in similar ways. What is the difference between these two types of stress? Also discuss the physical stress response. What are stress hormones and what do they do in the human body? Refer to

Defining relationships within a database can improve search capabilities and

  Defining relationships within a database can improve search  capabilities and optimal performance of the database in the long run. Identify at least two relationship strength types that can be used within the entity relationship model. Provide a real-world scenario that demonstrates each relationship strength classification, using the classifications. Be

Directions Using an article from a business publication (Forbes, Wall

Directions Using an article from a business publication (Forbes, Wall Street Journal, Businessweek, Fortune, FastCompany), find a company that has expanded by diversification.  Describe the type of diversification and how the diversification created value.  What issues or challenges is the diversification likely to cause? Do you think the diversification is

Getting Started We are moving through the capstone quickly. There

  Getting Started We are moving through the capstone quickly. There are a lot of things to complete for this course. One thing we should remember is to do our best. Colossians 3:17(new tab) says, “And whatever you do, in word or deed, do everything in the name of the Lord Jesus,

Spend some time reviewing the video, audio, and text information

Spend some time reviewing the video, audio, and text information about the history of spaceflight on this NASA site 60 Years and Counting (Links to an external site.) https://www.nasa.gov/specials/60counting/spaceflight.html Formulate, using your own words and thoughts, a two-paragraph written discussion that concisely* fulfills the following requirements Paragraph 1: Outline some connections

case Law research on informed consent

 In this assignment, you will write a paper using the information learned from your textbook and a legal case to discuss informed consent. Choose a case dealing with a question of whether a patient was given proper informed consent before a medical procedure or a case dealing with whether the

Go to the CBS Undercover Boss website and search for

Go to the CBS Undercover Boss website and search for a full episode of the show. Imagine you are the CEO of the company in the selected episode. Write a 2–3 page paper in which you: Provide a detailed comparison of two job positions from the episode. Perform a job

Review the Learning Resources on quantitative research. Consider internal and

  Review the Learning Resources on quantitative research. Consider internal and external validity, the differences between them, and threats to validity when conducting research. Reflect on which quantitative research design controls for all threats to internal validity. BY DAY 3 Post your initial response to the following: What is the

accomplish the following tasks: 3 pages 1. Create an overall

 accomplish the following tasks: 3 pages 1. Create an overall thesis. Consult You, Writing! on pp. 31-36.  2. Create a working advanced statement outline. Consult You, Writing! on pp. 37-46 3. Write two different introductory paragraphs. Decide also which introduction you like the best. Why? Remember the introduction should grab the reader’s attention. Since