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Word length: 3,000 words (total) Presentation:1.5 line spacing, minimum font

May 4, 2022

Word length: 3,000 words (total)
Presentation:1.5 line spacing, minimum font 11, use subheadings for different sections and PRINT WORD LENGTH at end of work

The aim of the task is to:

Enable students to demonstrate a critical understanding of the main theoretical principles underlying the management and practice of health-related social marketing within a health improvement context.

The proposal should include discussion of:

 What is social marketing for health and why is it considered a useful approach to health-related behaviour change
 The key concepts and principles underpinning social marketing for health and the application to a chosen intervention.
 Appropriate methodologies and planning processes/tools for developing health improvement related social marketing interventions.
 An outline plan for a proposed social marketing intervention.
 The strengths and limitations of using social marketing as an approach within
health improvement.
 The management issues associated with the use of social marketing for
health.
It is expected that discussion of these points will include:
 Critical analysis of the application and management of social marketing techniques and principles in a health improvement context .
 Critical analysis of the systematic process of developing, planning and managing health-related social marketing interventions.

 Critical debate of the strengths and limitations and management issues associated with the use of a social marketing approach to tackling key health improvement issues.

Helpful tips

 You need to choose a behavior change that will be the focus for your proposed intervention. This should be an intervention that is promoting a behaviour change that is focused on an appropriate topic e.g. smoking/ obesity/ screening , and target audience e.g. women of a certain age/ patients with a particular condition etc. You must decide.
 This is a structured proposal so use sub-headings in your task to aid structure and coherence
 Use a social marketing planning tool to help structure your work
 Draw on the extensive range of social marketing literature
 Apply theoretical frameworks to actual practice – use examples where possible
 Check reference citations and listings (Harvard style please)
 Avoid plagiarism

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